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If I'm building a link campaign using articles, is it a good idea to link back to my site from the article just once or a few times?
If I've written a 500 word article, should I be getting one backlink to my homepage or one to my homepage and a few to other pages on my site? If I have, say, five backlinks from one article obviously the link juice is going to be weakened, but is this a big deal?
Arranging this isn't easy. But it may result in better placement than what you'll receive in article directories.
But overall, it's really not worth it anymore. Write some good articles instead and put it on your site to attract links or syndicate it out to REAL sites other than article directories, you will be much better off that way.
I'm not so sure about this. For a given niche, it does seem to work to some extent on lesser competitive phrases, say 2nd and third-level phrases. Some of my own competitors use article submission as a primary means of promoting pages. It doesn't get them very far for primary phrases, but, like I said, on the others, it does "seem" to give a little umphh. I think the thing is to forget about the perceived value of having an article syndicated word-for-word all over the place on junk blogs. The real value of an article submitted to an article directory will simply be the article directory that google decides is the first and most authoritative instance of carrying the page/article. In other words, I wouldn't bother submitting an article to multiple directories. Instead, if I was going to submit a batch of articles, I would simply submit each one to one directory only.
If you are going to use article directories, be sure to use the one or two strongest and make sure they are ones that do not use the "no rel" label on all their outgoing links.
[edited by: Reno_Chris at 8:21 am (utc) on Jan. 6, 2009]