Best links

newbie question

[sunroof]

Hi guys,

I have a new site, with 500 pages. None of them is in Google's index, since the site is new. The domain is 2 years old. Although, I own a couple of sites I've never done a linking campaign. I don't have that much experience in that field. Can I link to anysite I like? Who should I link to and who shouln't I? What is the best technique to get all the content in the Google index and of course on top positions. Which are better non-relevant high PR links or relevant low PR links?

Thanks for your help.

BTW. What is three way linking or triangular?

[martinibuster]

[webmasterworld.com...]

[wheel]

General answers only, since you're asking questions at the level of 'I have a computer, how do I use it to make money?" :).

Can I link to anysite I like? Who should I link to and who shouln't I?

You can link to whoever you like, free market baby. But for ranking purposes, you should probably only link to relevant quality websites. Linking to nasty websites puts you in the same neighbourhood as those sites.

Note, there are two types of links. Outbound links, where your website links to someone else and inbound links where some one else links to your site. The second one is the most powerful when it comes to ranking.

What is the best technique to get all the content in the Google index and of course on top positions.

Again a general answer. You need high quality, relevant one way inbound links to your website. In other words, you need other 'big' websites to give you a link. There's a lot of ways to make this happen, thus the oodles of topics in martinibuster's link.

Which are better non-relevant high PR links or relevant low PR links?

That's a matter of opinion, probably unmeasurable because it's so general, and likely to change at any time. However, my opinion would be that the first one is likely the easiest for current ranking and the second is the best for long term ranking. There's a lot of low quality link (non-relevant) link building methods available to you right now that work. Naysayers would suggest that these methods will eventually not work and your site won't rank in the future. You'll have to read all those links to develop your own opinion and develop your own risk profile.

[wheel]

Oh, and three way or triangular linking is based on the idea that reciprocal linking (A links to B, B links to A) isn't as valuable as one way linking is - A links to B. So there are schemes being created that work like this:
I own site A and C. You own site B.
A links to B.
B links to C. (in a triangle)
So my C site looks like it has a one way link from B. And your site B looks like it has a one way link from site A.

Veeeery tricky! I can't imagine Google statisticians would be able to figure out that complex scheme :). (again, there's debate over whether these work or get you banned and I suspect there's no simple answer).