Interlinking sites in the Footer

[night707]

A world leading IT publication is using these types of links in the footer to connect to their multiple "sister sites" from the same publishing group.

Obviously they avoid ordinary links to comply with the Google law.

<a target="_blank" href="https://w1.#*$!.com/servlet/OrdersGateway?cds_mag_code=WMG&#38;cds_page_id=3158&#38;cds_response_key=ILDN51UD">W</a>

[restless]

That's interesting, however it resolves to nothing so it's not really benefiting their sister sites