Forum Moderators: martinibuster
How would be the best way of beating them ?
doing link exchanges of 10 links a day (which takes about an hour) will get you no where.
How would you go about if you had a long term strategy ?
Regards
Malcolm
Getting one way links from authority sites in your market in my mind is really the only way to beat large established sites over the long term(since the reason those large established sites rank is because of THEIR backlinks).
..get one way links from large authority sites in your niche and in related markets..
I see this kind of advise thrown around here quite a bit but I dont see anyone explaining how to do it without relevant link exchange or paying for the links.
Check the top ten link building thread for starters. I and others tried to give as practical advice as possible.
Other information is in the link forum. Read everything there. It's like finding a needle in a haystack, but there's information there.
Go to pubcon. The speakers there frequently give out specific tips.
Use your noodle. You should be able to get very specific guidelines from reading here - and to a great extent that should be all you need. Then you've got to implement the guidelines yourself, for your niche and see what works.
It's also difficult to give specific advice because what I do personally is always one up - tailored for every link request I do. The basic formula is readily available here - find potential places to get a link, find a reason for them to give you a link and send them an email. The reason for them to give you a link, that you've got to do on your own.
In short, asking how to get relevant authority backlinks is a bit like asking 'how do I make money online?'. It's such a broad topic that requires such specific application that there's no real answer. But again, the general approaches are all over this forum. You're not going to get hand fed specific details on how to apply this in your industry. That you've got to do on your own. The difference between people that get those links and those that don't is simply some folks have actually tried to to that.
Nobody told me how to get authority links. I was told how to find authority links (that's just technical knowledge - there's posts on that here,it's beginner level stuff). I was told generally how to do emails (there's posts on that here). I was told to find a reason for authority sites to link to me. But *nobody* told me a specific reason. That I had to discover myself. I did find that reason in my niche, using my own noodle. And you'll have to do the same. But really, that's not that difficult since there's also plenty of posts around here talking about how to do that as well (research, compiling data, top 10 lists, historical information, on and on).
Doesn't anyone ever give thought to building up their anchor text and link profile within their own sites? Or is it just slap up fully meshed navigation with a mega menu and then go out scrounging and begging for IBLs, without a thought ever being given to sitewide optimization of intenal linking?
Google rankings and the mega menu [webmasterworld.com]
Is that whole thread just a waste of time, or is there something to it?
[edited by: Marcia at 5:35 pm (utc) on July 17, 2008]
Some of the spammier implementations (like footer links to home page featuring pet keywords) can actually hurt. However a good site architecture with thoughtfully named file and folder names can help obtaining links featuring nice anchors. That's one way to beat an established site because you're starting out fresh and can analyze their shortcomings.
I don't care about the internal links another site has. Big doesn't mean all that much if there aren't enough inbound links to support it, imo.
As wheel alluded to, you have to distinguish your site from the bigger ones and do that better. Specifically, "find a reason for authority sites to link".
However a good site architecture with thoughtfully named file and folder names can help obtaining links featuring nice anchors. That's one way to beat an established site because you're starting out fresh and can analyze their shortcomings.Exactly. Good site architecture, the other half of the two-edged sword.
I don't care about the internal links another site has. Big doesn't mean all that much if there aren't enough inbound links to support it, imo.
But on the other hand, a site with a horrible internal link structure and bad internal linking, and wrong internal anchor text, and lack of relevant accompanying, supporting on-page factors, can thwart other efforts.
How much can more and more inbound links help a really bad site with awful internal linking?
How much can more and more inbound links help a really bad site with awful internal linking?
A lot, I think. Quantity and especially deep links to specific pages with a variety of anchors related to a specific phrase can help. This is quite common on corporate sites where you can't really keyword stuff the text, URLs, folders, or titles as much as a smaller independent site can. Corporate-type sites are a challenge to optimize. Even the web strategy of an internet company like Yahoo is undermined by stupid rules dictated by someone at the top, causing it to come out fighting with one or even two hands tied behind its back.
1. Good site architecture with correct keyword placement and internal linking equity
2. have a unique site focus on quality .
3. Good one way back links
4. Focus on link profile and achor text
