Content page linked from global navigation, links to an external site

What is it, what is it worth?

[Marcia]

<putting naive hat on>

The content page is on-topic, and is linked to from site-wide navigation. There's a direct link to another site that's the topic of the "article."

What does that look like, or sound like to you?

What (or how much) is a link like that worth to the recipient of the link?

[ken_b]

How much traffic does it send to the ultimate target site?
Does it offer great branding?

Does the site wide link really belong in the nav links?

Is the site wide prominent on every page, or is it buried in the footer with another 50 similar links?

Does the "content" page have a valid reason to exisit on it's own, or is it really just a big ad?