Link building Strategy

Guidelines for Link Building.

[wrreisen]

I did some optimization for a site about 3-5 years ago. My method for ranking well for a competitive keyphrase was to put the keyphrase once in the title, description and have the title repeat as the H1 text at the top of the body text then get as many inbound links from a page within sites with as high PR homepages as possible. I wasn't too picky about the theme of the sites being similar to mine that were giving links how they had

Now I feel that Google has changed. It seems to like sites with a high proportion links from blogs, forums, articles, press releases compared to just from directories and that the links should be from sites that are fairly closely themed

If I am targeting a keyphrase "blue widgets". A few years ago I'd try to get a lot of links with this link text over and over. I think I've read that this is a bad idea as this could look unnatural to Google and might result in a negative effect on ranking. Would a better strategy to go for for lots of variation "blue and pink widgets", "heavy blue widgets", "blue widgets for sale", or perhaps have several keyphrases that you are aiming at and switch between them in the directories: "pink widgets", "blue things", "yellow devices", "grey services". I have read that the link text perhaps shouldn't be more than 3 words or Google might see this as unnatural and drop your rankings.

Am I on track? Does the above sound sensible? Thanks for any advice.

[experienceads]

I think you should get the majority of your links with that phrase but make it diverse..also you can link into sub-sections of your site which should pump up those areas...

[cnvi]

have you considered relevant link exchange with informational sites that discuss the problem or challenge that your widget provides a solution for?

[martinibuster]

The part about limiting anchors to three words doesn't sound sensible.

[experienceads]

Also I have found anchor text within site copy works well.

[reallykool]

related blogs/sites is a good idea.

try and vary the anchor text, for example 1000 back links all with "blue widget" and nothing else looks strange. but 1000 with a mix of "blue widgets", "cool blue widgets", "true blue widgets", "cheap blue widgets", "milwake widgets" and a handful of "cheap crap" looks better!