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Forum Moderators: martinibuster
joined:Dec 9, 2001
Wheel is a creative thinker when it comes to digging for links, but first and foremost he is deeply knowledgeable in his field and when he asks for a link he has content to offer that is genuinely useful and informative for someone interested in the topic.
His tactics are solidly founded on quality content.
How does this relate to link building? Couple of reasons. First I offered to do the presentation because these linux folks help me a whole lot with my servers and stuff. I can't give back with linux tech expertise, but I can this way. That's not related. however....
Secondly, I am going to use as an example one of the pro linux consultants websites. I link to them, unsolicited, from a decent website. I do that because they geve me some online advice when my server was under attack. And that company ranks on a lot of stuff - all due to natural links as a result helping folks and participating. That's a decent link building activity (and worth noting for our purposes here of link building). They rock at it, and don't even know they're doing it. Au naturele, that's how they look and how I want to look as well.
Thirdly when I'm done, I'll link beg. Oh, I won't actually beg, I'll phrase it as their way to 'give back'. If they think they'll make some bucks from what I've told them they can thank me by writing me up in their blog or listing me on their site.
And while these linux folks don't have sites that are relevant to my niche, many of them have some excellent authority sites. Great places to get links, despite being offtopic.
That's my next link building effort :).
There's some legislative changes coming up in my niche. The changes will effect consumers and are going to be picked up and hashed out by the press at the start of the year.
I'm meeting with my accountant/lawyer types shortly to hammer out the full details of the impact of these changes. Once I've got that, I'm going to create a calculator that shows the impact of these legislative changes. It's going to be a common question - how does this change affect me? and the calculator will answer that (folks are going to go looking for a calculator, and I'll be first out).
See my post on page 5. I'm going to write an article for an authority site on the subject and point to my calculator. I've also got a friend in the niche who will publish an article for me on the changes, and again another link to my calculator.
Between those two links and my site I should be able to rank for the calculator right there.
Then I'll follow it up with a much more comprehensive link campaign. I'll email every blogger in my niche, and all the grassroots sites with a 'here's the calculator that tells you the impact'. That lets them blog about the subject on what they want to talk about - how it affects everyone. that gives me more links.
That should hopefully leave me ready to rumble and ranking strong for the beginning of the year when the mainstream press finally get around to reporting on it. I'm hoping/expecting to start getting articles and links from national press in the next six months.
And that should bring in traffic, and converting traffic. And links of course. (this above example is one of the first times I'm planning on doing something for a bit more than just straight link love).
That all sounds horribly complicated, but really it's the cost of keeping my eye on the industry, paying the pros an hour or two of consulting, and a day or two with my developer. Cheap.
Second thing, I've been asked to consider speaking on the subject to another, much larger tech group.
So no direct links yet, however some other decent benefits. I may have to eventually eat my words that the only traffic in my niche is from the serps :).
A secondary benefit is that I'm seen as an SEO pro infront of a group of people that do webhosting and consulting type of activities. I don't do SEO consulting, but if I did there was definitely some business opportunities there just from the networking.