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I'm a little confused as to which of these is the truth behind run-of-site links.
The reason I'm asking is that I work for a web design company who puts their link in the footer of just about every website we do. Is this a bad thing, a good thing, or does it even affect us at all?
Anyone with previous experience having some advice in the matter would be appreciated.
I would think from the perspective of a visitor... if i like the design of the website, I can click the link to possibly get something like that for my own site. Might hurt in the search engine rankings but help the design firm. Although i would think the main goal is helping the site itself, not the firm.
This would mean that if a company who had say a network of sites they could easily insert a link onto suddenly decided to link to a particular competitor for one of their key phrases with the intent of making it look like a purchased ROS link, they could essentially sabotage that company's rankings very easily.
Isn't this also known as a Google Bomb and didn't Google say they corrected the issue already? If they did in fact correct it, then the ROS links from the case study should not have caused even a blip on the radar as far as rankings were concerned because the company targeted by the ROS links had no control over who links to them.
I'm beginning to suspect that it was the sudden spike in the number of links that caused the problem with the rankings and not the ROS links themselves. Anyone else agree?