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Is it detrimental to vary anchor text too much?

   
4:23 pm on Mar 10, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Most people recommend that when acquiring links one should vary the anchor text a lot. But, it that really natural?
For example, if a site sells "widgets", is it natural to have links with many different modifiers like, unique, pretty, cheap, affordable, trendy, modern, fun, red, blue, etc.

There must be a point when it becomes unnatural, and could potentially hurt you. What do you think?

4:32 am on Mar 11, 2008 (gmt 0)

5+ Year Member



It's more detrimental to have the same anchor text multiple times than it is to different anchor text. You could use 3 and 4 word terms in your anchor text to try to help rank for many terms.

For example, the term 'long red widgets sale' will help rank for the following terms:

long red widgets sale
long red widgets
red widgets
red widgets sale
widgets sale

By combining primary keywords in your anchor text (have a few that just say 'red widgets') with more long tail terms you will get a good variation of keywords while still ranking well for your primary keywords without looking overly spammy.