Changing up your anchor text?

[dgessler]

Is it fine to almost exclusively use 2 different anchor text strings to point to my site? I was reading an article where it said to vary your anchor text to make it seem natural. This sounds logical - but is it true?

Thanks guys.

[defanjos]

>> Is it fine to almost exclusively use 2 different anchor text strings to point to my site?

I think two is definitely too few. Try some with your domain name, add words like "buy...", "click here for...", etc.
Make it look natural.

[minnapple]

The content of a page sets the theme, inbound anchor text supports it.
A full theme includes multiple keyword phrases.
Enter ~widget phrase, in google for an example.

[daveshap]

I agree with minnapple.

In addition to the ~keyword example given above, I utilize Google Adwords Keyword Tool to find other related phrases that get decent search volume to help rank for those terms as well, assuming they are a fit for the site I'm building links for.