Forum Moderators: martinibuster
I'm new to this forum. I'm fairly new to internet marketing as well.
I have a website that is primarily focussed on ERP & software solution for manufacturing industry.
I want to reach as many prospects as I possibly can and I believe there is no other effective tool than the web. Can I employ a couple of resources to link my websites in forums on related topics and also post blogs on a daily basis. Do you think this will help my web marketing effort both in terms of traffic on my site from these sources and also my ranking in Search Engines.
I also would like to add that I have created a lot of White Papers & News letters related to my industry & the solution that I want to offer. Also I request you all to give me more tips on how can I accomplish this.
I'm really looking forward to all you valuable advice. Tks.
Be careful of paying people to post on blogs and forums; if they are simply 'link droppers', most of their work will be deleted quickly, much more will be 'nofollow' (why do link droppers do that?) - and your reputation will be in the mud.
And if you are seriously planning long term success, then your reputation should be a key marketing tool in the long term - so don't waste it now.
But, pl. tell me if these resources (who are inhouse) go to relevant forums and present quality content there and also post blogs, do you think it will affect my reputation. I remember doing this to one of my earlier website merely by chance (I placed some content on a forum and we received some traffic, though very little it was fairly good for one posting) I need your suggesstions on this.Tks
Think about this forum; some folk are helpful, some are not; some try to be helpful, some don't. If there were signatures here, you'd soon notice the ones you felt were valuable; nofollow or not.
Plus useful contributions will not be deleted (or the member banned), so the process of building the brand continues.
But it has to be done right. Many forums suffer those idiots who come in and drop a few paragraghs saying "links are a good thing" "Don't forget your ALT text," and so on. they are boring, repetitive, and very obviously a link drop.
To be respected, you need to be a genuine active member - and you'll earn your reputation.
It's no different from the real world; we can all tell the difference between the b*llsh*tt*r and someone who listens, is genuinely interested, and offers real, relevant advice.
Which one has a growing reputation? You choose ;)
It seems to me a very niche market which requires to target high end market in the manufacturing industry. You should hire someone who knows about your products and services with some writing skills who can help you in representing your company and brand in the way you want them to be.
I feel these link droppers are complete waste of time and should be treated as spammers.
InventaTech
I've mentioned this before, but in competitive arenas I like to find areas that 'touch' that business and go after those related areas for links. And they are out there - and they are untapped by the mainstream link developers.
Try this on for size. If you were going to go to school to become an expert in your niche, what would you be taking? Are there any schools that offer anything partially related? If so, that secondary industry is one good example of ways to tap links outside the mainstream.
Even doing a google search for 'your industry site:.edu' to find references to your industry from educational institutes is a good start to see what may be available.
If that gives you some market segments or niches to approach, then sit down and figure out how you can get links from those places.
I believe you'll find more flesh to your link development doing it that way instead of trying to knaw on the bones left behind from thousands of blackhatters through the years. Nothing wrong with low end stuff if it works IMO, but I don't think you'll get far when you're that far behind the curve.
In most cases, it's undoubtedly a waste of time.
1. An increasing number of blogs and forums of any quality (ie likely to provide referrals into double figures over ten years) use nofollow or otherwise obfuscated links.
2. Of the remaining blogs and forums, all the 'living' ones are likely to delink or delete link droppers' posts (and often their accounts).
3. Of the remaining blogs and forums, the value of a link from a moribund unedited, non compliant blog or forum is negligible (or even negative to link-swapping spammers)
I am sure there are a few exceptions to this logic - but knowing that even most of the BEST of blog / forum links have limited shelf life and low value (except for index pages), I think most intelligent spammers over the age of thirteen would realise, sooner or later, that their time could be better spent skateboarding or visiting porn sites ;)
"Contents may", as they say, "settle in transit" :)
</tweak Quadrille> :).
