Forum Moderators: martinibuster

Message Too Old, No Replies

Newbie question about link exchange

Is the PR of the whole web site important or the PR of the page that links

         

Monitor

4:51 pm on Jan 17, 2008 (gmt 0)

10+ Year Member



Hi.

I don't know much about SEO. I want to make a link exchange with other sites and I have a question:

Lets say a site www.xyz.com/index.html with PR of 10 is linking to me but not from its main page (index) but from another page like www.xyz.com/links.html -> with PR1.

How this counts?
I receive a PR 10 or PR 1 link?

Quadrille

5:23 pm on Jan 17, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's a good question, but the answer is there:

PAGE rank. Not site rank.
Sites don't have page rank; each page of a site does.

Your worst fears confirmed? That's true of most link exchanges ;)

[edited by: Quadrille at 5:24 pm (utc) on Jan. 17, 2008]

Monitor

5:34 pm on Jan 17, 2008 (gmt 0)

10+ Year Member



Thanks for the quick answer.

Now a related question (suppose you will laugh again as I don't know much about SEO and this may be a basic question): does it worth to receive links from other web sites/pages with PR smaller than mine?
I have PR4 on my index.html page and PR 3 in other secondary pages (like News and Screenshots).

[edited by: Monitor at 5:36 pm (utc) on Jan. 17, 2008]

irldonalb

5:39 pm on Jan 17, 2008 (gmt 0)

10+ Year Member



I agreed with Quadrille but I'd like to make a follow-on point.

The PageRank in the Google toolbar only gets updated a few times a year at most. So new pages won't necessarily have a visible PR value but the homepage does.

That's not to say that the page will have PR value after the next update.

One other point you should read up on the difference between Real PageRank and Toolbar PageRank. I'm no expert so I won't try to explain it

Quadrille

6:20 pm on Jan 17, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



does it worth to receive links from other web sites/pages with PR smaller than mine? I have PR4 on my index.html page and PR 3 in other secondary pages (like News and Screenshots).

Don't get too hung up on PR. As Irldonalb suggests, there's much more to PR than a green bar - and much less too.

green bar / toolbar pr / visible pr is a snapshot of those page's rank some three months ago, so it's always out of date, by up to six months, depending on the update schedule (as it hapens, it's just happened).

So it is NOT a reliable tool for assessing anything.

People used to say, "a link is a link, get 'em where you can" - but this is no longer true. With links, as with much else, Quality counts. Better to have a few links from Quality sites, than *hundreds* from uselss sites. Especially as bad links can hurt, particularly if you exchange links.

On the other hand, a site that looks good with a low PR today, may have a great PR in a few months.

BUT, then again, PR is no longer the centrepoint of Google's calculations; it matters, but it is one of many factors that matter.

Try to make sense out of that lot!

1. Links won't hurt you, unless part of a link exchange scheme or paid for. Broadly speaking.

2. Links from low PR sites therefore should do no harm, but won't necessarily do any good. At the moment.

3. Go for sites that you like, and sites that are *relevant* to yours (else chances are, they won't count at all).

4. Only exchange links (reciprocate) on a site-by-site basis with sites you like, trust and would recommend to your readers for quality and relevance.

5. DO NOT, under any circumstances whatsoever, join any 2-wya, 3-way ... 17-way link exchanges (known in the trade as 'seo suicide').

I hope that helps!

glengara

6:22 pm on Jan 17, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd agree with the answer but thought the Page in question was Larry.....

Monitor

7:44 pm on Jan 17, 2008 (gmt 0)

10+ Year Member



Wow... this SEO world is surely complicated!
Thank you Quadrille.

Now I have more questions:
1. If that Google tool bar that I have installed in my Firefox is outdated, from where I can get fresh information?

2. What is a 2-way link exchange?
My SEO partner put me in a link exchange program program. I have a full page that links to other sites (story of my SEO: [webmasterworld.com...] )

3. What is a 'bad' link? A bad link is a link that I make from my web site to other sites?

Quadrille

8:08 pm on Jan 17, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



1. take a look at toolbar.google.com

2. delete the page before you live to regret it. Much better NOT to have any such page and DEFINITELY no membership of link exchanges. See my note above.

A one way link is a link from one site to another

a two way link adds a reciprocal link (each links to the other)

a three way link may mean all three linking to each other. but often means 1 links to 2 which links to 3 which links to 1 - this is exclusively for morons who think that Google (which exists to follow links) won't notice.

And so on.

Only ever link when you know it is a Good Thing To Do - bad links (links to bad sites, sites Known To Google etc.,), can involve you in a 'bad neighbourhood' - you get labelled as 'bad' too.

Think of a link as a 'vote' for a site. Don't waste your vote. Don't vote for sites that will wreck yours. Don't encourage votes from people you wouldn't want to be associated with.

It's easy to wreck a site; hard to rebuild. Just like reputations, really!

[edited by: Quadrille at 8:11 pm (utc) on Jan. 17, 2008]

Monitor

8:24 pm on Jan 17, 2008 (gmt 0)

10+ Year Member



So... my SEO partner is a beginner like me...
Hope that he didn't broke my site.
As I already told you, I have a nice PR 3 and 4 on most of my main pages (PR 4 is good, right?) without doing too much SEO work until now.

Actually, all I did few years ago was to stuff lots of keywords in my meta tags.

Thank you for your help.
I will call that guy right not to tell him we are over than I will look for a new partner.

[edited by: Monitor at 8:27 pm (utc) on Jan. 17, 2008]

Monitor

8:40 pm on Jan 17, 2008 (gmt 0)

10+ Year Member



A question just pop-up in my head!

What happens with sites that are exchanging links (2-way) without intending so?
There are LOTS of cases like this.

For example a site called <SNIP> is pointing at this moment to me. I also point to that site, but without being a link exchange or any kind of mutual agreement. They just have something interesting there.

[edited by: martinibuster at 9:03 pm (utc) on Jan. 17, 2008]
[edit reason] No specifics. See TOS [webmasterworld.com] [/edit]

ZydoSEO

8:56 pm on Jan 17, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



IMO don't participate in anything labelled link exchanges or link farms where you put up a page that links to 100 other sites you've never heard of in return for each of them adding a link from their site back to yours. Typically those sites are not at all relevent to your site (you sell baseballs and they are a mixture of loan sites, casino sites, game sites, or whatever... anyway they are generally totally unrelated to what you do).

It doesn't take a brain surgeon to figure out why you each have the other's link on your sites. Google and others have long known about these and are dealing with them accordingly.

2 way links between sites w/ related, relevant content is okay... But long term, you're going to want to try to get more 1 way inbound links from other sites.

Concentrate on getting good links - links from relevant, related sites. Don't worry as much about the PR of the site as you do about whether the site's content complements your site's content or is related to your content in some way. If you can get relevent high PR sites to link to yours that's even better!

[edited by: ZydoSEO at 9:00 pm (utc) on Jan. 17, 2008]

martinibuster

9:07 pm on Jan 17, 2008 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Hi Monitor,
Welcome to WebmasterWorld. Please take a moment to review past posts because many of your questions have been addressed in recent threads. For fundamental and essential link development discussions, please see the Link Dev Library [webmasterworld.com]. There's also a link to it above the Forum Title.

If you have questions about the Google then please place those questions in the Google Search Forum, where it will have a better chance of receiving more answers.

This is not a chat room, we encourage discussions on specific topics as identified in the title and subtitle of the thread. If you have new questions, then please start a new thread in the appropriate forum.

Thanks.