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Use Of NoScript Tag behind Banner Ads

4:42 pm on Jan 16, 2008 (gmt 0)

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I'm working on an SEO project for a site that has 2 SEO departments from two different companies involved. One company's SEO department is all about trying different linking strategies to boost rankings one of which is using the NoScript tag.

The idea is to place JavaScript banner ads on relevant sites and within the JS use the NoScript tag to place anchor text link. Now if the banner add is about music videos, then the anchor text would also be music videos linking to the same place as the banner ad. So basically you have two links going to the same page. One is the banner add link and the other is text link to the same page which is placed inside a noscript tag.

They feel that this would be a legit strategy since Google mentions in its Webmaster Guidelines the following:

If you're using text to try to describe something search engines can't access - for example, Javascript, images, or Flash files - remember that many human visitors using screen readers, mobile browsers, browsers without plug-ins, and slow connections will not be able to view that content either. Using descriptive text for these items will improve the accessibility of your site. You can test accessibility by turning off Javascript, Flash, and images in your browser, or by using a text-only browser such as Lynx. Some tips on making your site accessible include:

•Javascript: Place the same content from the Javascript in a no script tag. If you use this method, ensure the contents are exactly same as what is contained in the Javascript and that this content is shown to visitors who do not have Javascript enabled in their browser.

Place the same content from the JS in a noscript tag and make sure the contents are exactly as the same as what is contained in the JS.

Now the argument from my side is that many browsers have JS enabled and don't see this text link. They only see the banner add. So in a way the text link is hidden from the naked eye which in result is an issue.

There have been other threads of NoScript tag in this forum but I didn't see anything close to this. I would really like to hear some of your thoughts on this strategy.

In addition we have seen this SEO department take the NoScript strategy on other sites they have worked on and have received great ranking for very competitive terms. This is the only ting they do and have seen great results, so when another SEO comes and states "yes you have the results, but in the long run they may not last", there answer is what proof is there that it won't last.

7:29 am on Jan 18, 2008 (gmt 0)

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The NOSCRIPT tag is there for browsers who cann read JS. Its pefectly legitimate.

I have however seen strategies that abuse this, such as affiliate JS banners, with no script text links. Yes, they count :)

10:54 am on Jan 21, 2008 (gmt 0)

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Now if the banner add is about music videos, then the anchor text would also be music videos linking to the same place as the banner ad.

This is OK. Your noscript link is pointing to the same location as the JavaScript banner. This is where the noscript tag is intended for and the link power transmitted via the noscripted link is your bonus :)