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They feel that this would be a legit strategy since Google mentions in its Webmaster Guidelines the following:
Place the same content from the JS in a noscript tag and make sure the contents are exactly as the same as what is contained in the JS.
Now the argument from my side is that many browsers have JS enabled and don't see this text link. They only see the banner add. So in a way the text link is hidden from the naked eye which in result is an issue.
There have been other threads of NoScript tag in this forum but I didn't see anything close to this. I would really like to hear some of your thoughts on this strategy.
In addition we have seen this SEO department take the NoScript strategy on other sites they have worked on and have received great ranking for very competitive terms. This is the only ting they do and have seen great results, so when another SEO comes and states "yes you have the results, but in the long run they may not last", there answer is what proof is there that it won't last.
Now if the banner add is about music videos, then the anchor text would also be music videos linking to the same place as the banner ad.