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Swapping a page instead of only a link with an equal quality no spam site.
What are your views?
Google is onto it
They can hardly start to devalue links embedded within a page full of ontopic content. This 'technique' has been working for years and will continue to work. Because it is exactly the kind of link that looks natural.
I'm not so sure I'd like the idea of a recip, but that's a seperate issue. The underlying idea of getting an inbound link from within ontopic content on an ontopic website is sound and will continue to be so.
Agree absolutely, however... :-)
I'd be a bit wary of having too many pages with outgoing links to a single source that wasn't obviously informational, might look a bit too similar to paid reviews to sleep easily at night.