Forum Moderators: martinibuster
I know how busy you guys are so I'll keep this short..
I'm very much afraid to go into link-building, due to the amount of keywords we have (in the 500s). How does link building work, in this case then? Do I set up a link-building campaign for each and every anchor-text?
I also do not know what tools to use, that will make this process easier to do. I don't mind manual work, but I need to find an efficient way to do this manually.
1. What specific commands I need to type in google/yahoo/msn for my usage,
2. How I should phrase my emails, if I should go with a commenting approach, a softsale JV approach, or otherwise..
3. Do I find potential in them to link to multiple anchors to kill more birds with the same bullet...
I don't even know the primary function of linkbuilding. Is it for the purpose of ranking your www.foobar.com up, or your www.foobar.com/doodar.html up?
I'm also a 1 man army in the division, handling all programming, parts web-design, and all marketing. I want to do linkbuilding YESTERDAY! but I do not have a solid plan, and doesn't have much guidance in this area. I have read many pages on the Link Development section here, but it's too general.
This thread is a mess...sorry about that everyone.
Good luck in your endeavours and Happy New Year
Do I set up a link-building campaign for each and every anchor-text?
Let me approach this from general terms since you're really asking such broad questions. And you're looking at this from slightly the wrong perspective.
You don't go down the route of ranking as a result of inbound anchor text (which it seems like is what you're saying).
Instead, develop your inbound links (manually, sorry) with an eye to quality first and foremost. That's a vague term, but use your gut. Spend your time developing links from what you would consider to be top notch quality websites. That makes your site become 'trusted'...whatever that means. Anyway, you want to tell Google that you have a quality site via your inbound links - not your anchor text specifically.
Then you add tons of content; content that contains all those variations.
Think of it this way (again, apologies for being conceptual). Google isn't trying to rank sites with strong inbound anchor text. They're trying to rank sites that are trusted that happen to contain information on the search term.
That's the way I do it anyway. And given that I can develop quality links (I can), it allows me to rank for all sorts of secondary terms. And coincidentally I actually rank #1 in my niche for the two word phrase that is the name of industry. Yet I don't believe I have a single inbound link that consists of just those two words. And I rank on just about any secondary term within a few days just by publishing an article on the subject.
Where you've got a lot of work to do is to figure out how to determine what a quality inbound link is, and how to get them. You need to spend a couple of days reading here to start to get a feel for that.
I got my wrong perspective, from reading on blogs that discuss about varying the anchor text of 1 way links, that's going into your site. I'm not really saying I want top rank, at all, but Since I have a few specific keywords per page, I might as well do them at once when I link build.
In this case I'll go and approach them slowly. I'm only good with keywords research, and on-site optimization. But building authority is an area which I lack.
Thank you Martinibuster, all of my stay at WW I neglected the Libary! Only searched for "golden thread" and couldn't get anything...I'm going to read up more on link-building.
@Wheel
"Then you add tons of content; content that contains all those variations."
Thanks for the great post Wheel, we are adding contents slowly but surely, and making it more into a cultural hub and lesser(not less, it's business after all) into an estore. We do have word of mouth, and inbound links do develop slowly by themselves. I do feel, however, that I should continue on link development to be a leader in our niche.
If anyone have additional, first-hand advice with regards to an ecommerce site, please do let me know!
It's very much appreciated.
[*edit*]
To make things worst, is that the company's philosophy is to not do recip linkings, not even on a page with /links.php~resources.php , as they want strictly inbound.
Are we shooting ourselves in the foot?
If I were to email you asking for links to my site saying:
Hi I love your site, I also do something similar! (...)compliment eachother oh yes indeed (...) Hey would you link to me? My site's 5 years older than yours so we're popular, and SORRY! if you want a recip I'm afraid I can't give you one(...)
That would offend you to no end, wouldn't it?
I am not an expert on link building but I think you can solve your dilemma on reciprocal exchange by creating another site where you can add links. You may want to read more about three-way link exchange. :)
I don't do recips or three ways. I've occassionally linked out to some friends, but that's it. All of my linking is one way inbound from other sites.
You need something on your site to generate the links. It's called linkbait or quality content, but whatever it is, you need something on your site that will be the reason people will give you a link.
I then use that linkbait or content to actively seek out other sites that will link to me. The premise is that my site is good enough that it makes their site more valuable to their visitors, because they're pointing to great resources. I do not just sit back idly and wait for people to link to my great content - I actively seek them out and ask them individually. You will need to do some head scratching to find unique ways to find these other sites.
Then with the inbound links giving me enough trust, then I sit down and generate lists of things to write about. I'll write articles targetting a variety of search terms and publish them, then I tend to rank very quickly for those terms. I make the articles readable, useful, and informative, but the subject matter is always seeded by a search term. I don't write an article on a subject I don't expect to get traffic on.
