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3rd Party Content and Linking Strategy

How best to ensure a link back is implemented?

         

Simsi

10:51 am on Dec 21, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi guys

Question: if I am suppplying 3rd party content to websites in return for a link, how in your opinion is this best achieved. Until now, I relied on the user putting a manual link back to me by agreement in return for plugging in some content from my server. However, on a recent check, I noticed that quite a few haven't, have removed the link, or got the anchor text wrong.

So is there a good way to provide the content which forces a link? The content is "white label" and is at the moment called by the user implementing an iframe. There is an option to use javascript to create a "popup" but because of popup blockers and some people's wariness of js, I've not used this.

Does the iframe itself (calling a page from my server) do the business in terms of a link back merely by the fact they call my URL in the SRC parameter (not ideal as its a deeplink with parameters, though I can overcome that with mod rewrite)? Should i consider the js window.open() route instead if Google follows those links? Or is there a better way?

Cheers

Ian

tedster

3:28 pm on Dec 21, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The iframe approach is not certain to give you a backlink from another domain. It does give the src= attribute, but that only provides url discovery for search engines.

Search engines are not consistent with how they value the src= attribute, but most of the time it does not seem to have the force of a true link in the algorithm, although it often will get the url spidered.

Simsi

9:04 pm on Dec 21, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks Tedster. So is there a viable alternative option that would guarantee a link?