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In your experience, does having a 'business' blog help in terms of link building.
Also I wondered which software you would recommend? A blog only software (Movable Type, WordPress, Textpattern, dotClear) or more a 'community' software (drupal).
Stand-alone blogs can work, and they did, when it was new. Blogs aren't 'new' anymore, and the more who churn them out, the worse it gets. It's like anything, the more who copy, the less 'wow' factor there is, until it crashes and burns.
The second reason is because I love to write industry related articles and my industry is in the slow lane.. period! when it comes to blogs. A few were started but abondaned. It's wide open the way I look at it with the exception of one but it's a same site blog.
I went with Blogger, didn't know any better. I look at it this way; if it doesn't get any attention I consider it a safe place to save articles I can transfer to another site at a later date.
I wish they would start a bog forum here. I have all sorts of questions. I started a thread about it...then Martini said he moved it somewhere(wrong forum)....don't know where though.
There is a good argument for creating a blog on a separate domain.
A good example is Elastic Path & their Get Elastic blog.
The downside of a blog is the time it will leach from your day. To create compelling content is not something that can be done quickly.
Bringing in subscribers is also a very long term thing.
35% drop in the bounce rate
50% more traffic
100% more direct traffic (not referred from engines)
400% rise in conversion rates
and importantly a passport to getting better links. In essence, good content = more good links.
So my advice on the company blog is focus on what your hard core of customers love about you, dig into the subject deeply, put your $$$ into really good writers and watch the flow of love, conversions and links.