Linking Budget - Beware what you wish for.

How would you spend 20,000 on links?

[irldonalb]

How would you tell a well established company to spend £20,000 on links?

Their presence on the web is considerably large:

- 250,000 searches for their company name a month. 85% of all searches.
- 50,000 back links
- A handful of edu links.
- Solid PR 5 for years

However 99% of their links have no title attribute or just have the company name or url as the attribute. They are in the top 10 for some big keywords but now they want the whole pie.

20,000 is a lot of cash for a company to commit and I’m like a kid at xmas. I don’t know what I want now...

[glengara]

50,000 backlinks and a PR5?

I'd be VERY careful what you do with that money.....

[irldonalb]

Well it could be as higher but I didn't want to over exaggerate it.

Google Sitemaps reports that we have 145,000 links and Yahoo link domain reports 230,000.

[glengara]

I'd probably spend the time trying to get some of the established links to change their anchor text rather than renting new ones.....

[CainIV]

Do a link assessment on what you believe are the 500 strongest links you have and works as Glen says towards getting those anchors changed, this should have an impact. Stagger the changes (don't ask all of the websites within one week to change)

[Crush]

If you already have lots of people linking. Changing the anchor is a good idea but time consuming I would cojcentrate on new anchor personally because the trust is already there.

[edited by: Crush at 7:45 am (utc) on Nov. 6, 2007]

[nickg]

im in a similar situation,with a good budget for online PR an a BIG site with a ton of good links, most badly optimized

I think revisiting the most powerful sites that link back is good, revising URL copy etc.. after all they are friendly to the site in question. I might even look to doing a paid for deal and get moreexposure across the site within relevant content.

and i would look at sites bringing back good referral traffic and exploiting that some more, since that kind oftraffic can convert well

And I would be inclined focus resource on target subject areas that might already rank to some extent and build those up

just a few thoughts

[jaffstar]

I have seen sites that dominate the serps get greedy and who start to pursue paid links, they fall one by one.

The money could be a curse... If I had that money, it would be used by a team of skilled link builders who went after quality and not quantity with the most stringent set of quality control such as:

1. Type of site
2. IP address
3. Domain type
4. Them of site/page/content
5. % density of anchor text
6. Growth per month of new links
7. Max Amount of links per page
8. Exclude sites that contain certain words onsite

Hope this helps! It has for me :)