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In July, I saw a nice traffic surge. This encouraged me to rev up the directory submissions starting with Yahoo as this was the first time I had some money to shell out for the fee, but kept submitting to free directories, too.
One might think that things would continue at a steady pace to improve or at the very worst stay the same, but to the contrary my traffic decreased by over 50%!
The not so funny thing is that I had started another site and let it languish to focus on building more content and links for the older site and guess what? It's doing better than my older site.
Can anyone with more experience explain what I may have done wrong? Where could I start looking for reasons for this previously decent site going south on me?
-How many pages? 392
-Toolbar PR [ as an indicator of page strength ]? pr3
-Link sources, are they consistant? Not sure what you mean
-Do you have any duplicate content? No
-What did you do recently / any changes? Nothing major.
-Any other clues?
I've tried to do everything by the white hat seo book, building links through link exchange, forum and blog posts...
I don't think some people would consider those techniques white hat. Probably the first thing to do is lose the hats and understand the techniques according to the following strains:
1. A citation of your website
2. Links that are not a citation (which is what the above three techniques fall under)
The exchanged links are all on topic, but when I check to see which sites Google considers to be related to mine by entering related:www.your-domain.com in a search, the only links that show up are posts in a topic related forum, the directory submissions and my articles.
So, I suppose as long as the directory submissions feature my site on a page with other sites in my topic that they do help somewhat?
Avoid anything untargeted is the safe option.
When I searched with no space, I came up with 3 pages of sites that have nothing to do with the topic of my site! Out of the 3 pages, 8 listings were even close to what my site is about. How on earth do you start to fix such a mess?
You want to link to:
Car site links to Car site. Get the idea..
Link to quality looking sites, and buy as many on-topic links as you can afford, without risking too much cash. I also advise you forget Google, and link for the traffic and your visitors.
And never, ever link for pagerank purposes - ever.
The only paid link that I have is on a site that sells products that I write about. They put my link under their heading of resources and it appears site wide. Is that a red flag that will get me penalized?
Why don't folks forget about staying in Google's good graces and just PPC? Then you need not worry about loss rankings.
What are we talkig about here, a few pence per click. $30 per month will do it.
-- I hear that Yahoo got trashed one time, yes I remember the terrible Alexa reviews about Yahoo's customer service. Rest my case.
[edited by: Maxnpaddy at 3:37 pm (utc) on Nov. 8, 2007]