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The gaming section my site covers is an old niche, been around for almost 2 decades and the site itself has been around for 3 years on the current domain and 8 years in total. The problem we have though is there is no more sites to link to or exchange links with and therefore no "natural" backlinks are appearing.
A competitors site has recently changed their URL as well to something VERY simmilar to ours. Our URL is widget-techs.com and theirs is widget-tech.com (as an example) very simmilar. They opened the site 2 weeks ago...its now rank 8th in google for the search term we are ranked 2nd for, and it took my site roughly 1 year of hard work and natural progression for google to get us where our competitor is now. The way the new site is going is something new to me...they are literally spamming the blogging sites.
The competitor site is asking everyone who has a blog to link from their blog to their new URL using the key search term as the anchor text. Is this now the way ya have to go once the pool of your niche sites dries up? Now i have to ask the visitors to link to our site in blogs just to beat down the competitor?
Any kind of advice would be great cause right now myself and the webmaster of the site are sitting here scratching our heads :(
You mention gaming. Got a poker site? Get some backlinks from blogs of poker players. Nothing wrong with that is there? Maybe companies that manufacture playing cards or poker chips. Game theory content, if done right, should garner you lots of links from .edu's and stuff.
And so on. Does that help? I work in a competitive niche and have still found oodles of crevasses and crannies where there's entire communities of solid places who'll give out backlinks....and even in 2007 I'm still the first person to get in there. Totally fresh meat :). So start thinking about any industry or community that 'touches' your niche in any fashion.
Your site is one of the better ones I've seen in a long time - seems to be very passion driven. It may be worth something in terms of traffic visiting it, maybe that can be monetised, but the official site will beat you, plus one or 2 others I've seen.
Correct me if I'm wrong, but there are at least 40 game sites in direct competition with you. Not to mention all the other niche areas extracted from the main idea area, so you could just tap into all those links (if you haven't already). I just found a directory that lists all the sites in your area, so getting links from those is an option.
Good luck, but you have entered a very popular and already swamped niche area.
[edited by: Maxnpaddy at 12:26 pm (utc) on Oct. 19, 2007]
So poker site links are of no use to her as they are unrelated links.
There's got to be a bajillion RPG sites out there to look into. Anything gaming related works I would think. Xbox 360 sites might be a place to look. Fan sites - geesh there's got to be a million of them for that genre. Do some searches to find those nerds that talk Klingon.
Do an article on Gene Roddenberry's vision of the future (I think he had one) as portrayed through the movie and then see if there's any academics interested in that type of thing.
Fan sites for any of the actors in any of the series.
Do searches for anyone involved in any aspect of making any of the films. Who knows what you'll find there.
Write an article stating emphatically that the new one is better than the old one. Or that Kirk is better than Picard. Or Janeway. See if you can kick up some fuss over that.
Movie review sites might reveal some link possibilities. See if you can get a movie critic to take a break from movies and review your 'fun' site.
Game programmers sites. Better yet, if your server runs linux, do some searches on linux gamers or linux gaming programmers. Many times sites like that are all manner of authority. Lots of monster backlinks and they're still flattered if you ask for a link.
Individually they might not do anything, but hammering away at secondary things like that and eventually you'll find some niches that will yield up some links.
Poker linking to poker is on-target. Movie site/forum linking to poker site would be very off-topic indeed. I play poker online and the last thing I want to see is something unrelated in my face.
Academics? Huh? now this is just getting silly.
[edited by: Maxnpaddy at 5:14 pm (utc) on Oct. 19, 2007]
Thanks for all the ideas folks. The site i help run (including all the staff) have been thinking too much of "inside the box" only linking and looking for links to the specific "gaming" sector, we havent even thought of the larger part of the franchise, especially the role players, theres literally thousands of role play sites out there, then the other branchises of "general" fan sites.
As for the other site getting a domain simmilar to ours, we just ignore them...we got 4 times more content spread over our site than they have, including a video hosting site and 10 times more downloads than they can possibly get. If folks want real content, they usually go to our site, the competitor site is full of ripped off content from several wiki's.