Forum Moderators: martinibuster
Which PR network should I use?
Will articles and announcement provide strong links back that stick forever?
And how much my budget should be :P
As far as whether you will build many long-lasting links, that's totally dependent on the appeal of your release. If it's interesting, if it's related to a topic bloggers like to cover, etc., or if it has real media appeal, then yes, you may get some good links out of it. However, I wouldn't count on blasting a mediocre release out and having the permalinks roll in.
You will pick up a few links from the release site and any mirrors, and perhaps from a blog owned by the release site, but these are of limited value. If you buy one of the higher level packages, your release will appear in Google and Yahoo news, but these will drop in ranking as time passes and disappear in 30 days.
If you want links, be sure the release has a compelling topic and great headline. As yourself, "Would the New York Times want to write about this? A trade magazine? A blogger?" Figure out what kind of coverage you are aiming for and write for that audience.
The release itself should be optimized for visibility in news searches, though your results will depend on the keywords you are targeting. A release targeting commonly used keywords will drop quickly; it will be visible for uncommon keywords, like an unusual company name, for the whole month.
You can check the pricing for different release levels on the site - a few hundred dollars will get it out there with some embedded links. If you want podcasts, optimization services, etc. the fee will get higher. If you hire a third party to work on it for you, you'll probably pay at least a few hundred more depending on the services.
Good luck!
