what is link baiting

link baiting

[Jaymin Kansara]

give me details about link baiting.

[win2win]

Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Attempts to create link bait are frequently employed in the overall task of search engine optimization. Matt Cutts defines link bait as anything "... interesting enough to catch people's attention." Link bait can be an extremely powerful form of marketing as it is viral in nature.

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Types of link bait
Although there are no clear-cut subdivisions within link bait, many attempt to divide them into types of hooks. This is a short list of some of the most common approaches with brief descriptions:

Informational Hooks - Provide information that a reader may find very useful. Some rare tips and tricks or any personal experience through which readers can benefit.
News Hooks - Provide fresh information and garner citations and links as the news spreads.
Humor Hooks - Tell a funny story or a joke. A bizarre picture of your subject or mocking cartoons can also prove to be a link bait.
Evil Hooks - Saying something unpopular or mean may also yield a lot of attention. Writing about something that is not appealing about a product or a popular blogger. Provide strong reasons for it.
Tool Hooks - Create some sort of tool that is useful enough that people link to it.