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Linking to random sites that are not related simply to pass PR is frowned upon, especialy if you are the owner of the site linking and receiving the link.
Try and keep your links on topic and of use for your site users.
I still have some confusions on the same. Let me just rephrase to what I understand by you-
3 Way links are paid links and paid links are not natural links
Now, let's say-
I have a website with PR-2 and i want to get a link from a website which is PR-6 or 7, it is but obvious that the other person (owner of the high PR website) would not let me link to his website without any cost, and if i'm ready to pay him the amount asked, i still doubt on the same. Would'nt he be bothered about the quality of the other website.
Kindly elaborate on the same, how does three way links work and are they appreciated by Google.
Secondly, some of you mentioned Google knows all....
Its very true that Google knows all.. however, due to its stringent algorithm or to be unique among all the Search Engines it doesn't display the right details, as in if i try to check the number of links for a website by link:URL, it doesn't give correct information.
I hope you agree with me on the second query.
Looking forward for a prompt response.
I just got to know from one of my existing client that google doesn't appreciates linking the websites with some other good PR website. They call this practice to be unethical. Is that true?
Expect any link that is not revelent to your site to hurt you in the long run.
3 way links are paid links and paid links are not natural links