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Multiple Domain Strategy

Is a mulitple domain strategy bad?

         

jpweb

8:43 pm on Jul 23, 2007 (gmt 0)

10+ Year Member



I am about to set out on a new project, and I wanted to ask for the advice of this board on which direction I should go. I am building a new website for my target audience, and I was wondering what the most beneficial website structure would be in terms of search engine placement, while still providing the best user experience.
I have the following domain names:
fruit-widget.com
apple-widget.com
orange-widget.com
banana-widget.com
kiwi-widget.com
grape-widget.com

I am wondering if I should develop fruit-widget.com, and then just make new directories for each of the other specific areas. (Ex. fruit-widget.com/apple)

The other natural alternative is to just link from fruit-widget.com to the other members of the network.

Which design makes the most sense?
In what cases, would a mulitple domain structure make sense, and what amount of cross-linking is looked upon by the powers that be (google) as good?

I know that cross-linking among sites can get you into serious trouble, but I feel that if done correctly, it can be very powerful.

centime

9:38 pm on Jul 23, 2007 (gmt 0)

10+ Year Member



single domain

The effort your're going to need to put in to get just one site to fly is well , extraordinary

JohnRoy

10:17 pm on Jul 23, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



- Whois Record for Fruit-widget.com: Domain Status: still available ... ;)

centime replied correctly in terms of building the site.
The question, however was what the:

most beneficial website structure would be in terms of search engine placement, while still providing the best user experience

jpweb

3:00 am on Jul 24, 2007 (gmt 0)

10+ Year Member



Alright, you caught me. =)
What do you think? Would it ever make sense? What are the advantages to doing it?

centime

3:53 pm on Jul 24, 2007 (gmt 0)

10+ Year Member



My answer still stands, after reading the comment above.

Search engine placement: one site definitely

user experience : its a given that people don't trust online businesses easily, if you then break your site into penny packets, perhaps you'll find it difficult to build up a loyal user base.

If I buy cds from website at example.com, and i am happy, then i'll wanna buy, cds, memory sticks, memory cards etc from them,

my interest in another-example.com, even by the same person is zero,

Durham_e

10:22 pm on Jul 24, 2007 (gmt 0)

10+ Year Member



Certainly the classic idea is that one site is best.

However, what if there was a real feeling of identity with a particular product or interest.

As a MAC user would you likely feel more at home with MACWIDGETS rather than COMPUTER.com/MAC.

The same could be said for say dog breeds.

Being lumped in with all the rest may not always appeal and catering for a loyal identity within a grouping could mean separate domain branding.

DeanHamton

8:47 pm on Jul 25, 2007 (gmt 0)

10+ Year Member



In the sense of branding 1 domain. But what about 20?
So one one page you have menu with:

Apple - Banana - Orange - etc. (every menu-item is one domainlink)

Then every item placed on the apple-domain gives you 19x 1 backlink to the other domains. This way on posting 10 article each domain has 19 backlink.

Posting 10 articles per domain x 19 backlink give 19x10x10=1900 backlinks to each domain.

Now that would be interesting. Just to make sure your users will not go nuts on all these domains. Just make sure the template your using is exactly the same.

I am not an expert but that would be interesting in SEO term I think.

What do you think about this?

Durham_e

10:50 pm on Jul 25, 2007 (gmt 0)

10+ Year Member



It's just too easy to dismiss multi domains as a spam network.
A whole bunch of domains might just be a logical solution and they don't have to all link to one another to be effective. Sure there are considerations for seo and it might take some managing but that could be the price for a break through strategy.

Murdoch

11:44 pm on Jul 25, 2007 (gmt 0)

10+ Year Member



I have done work on a particular domain that owes pretty much all of its ranking to the subsidiary sites (yes on the same IP address block) that have been built around it and are linking to it.

Of course, all these sites are nearly 10 years old too so you have to take that into account...

jpweb

3:08 am on Jul 26, 2007 (gmt 0)

10+ Year Member



I really can't decide on which strategy is best. I can see significant advantages with a multiple domain strategy if done right. I can also forsee the possibility of trouble with google, but then again Google can penalize you for no good reason anyway. It has happened.
What if you started a few good sites in the same industry, but concentrating on different services within that industry.
In my mind, if you can build websites that have just as much content in each specific area as the websites that you are competeing against, then it is very possible that multiple domains could very well be justified.
I gues the real question is would a link from a different domain be given the same weight as a link from within the domain? My guess is no. Also, would Google give preference to a massive website, a website with a lot of content (pages) on one industry, but many specific areas rather than concentrated websites?

My final question is this. Right now, the domains that I have purchased all end in the same word.(Fruit-Pro.com, Orange-Pro.com, Apple-Pro.com) Do you think this is a good or bad thing. Also, should the domains be hosted on different IPs. I was leaning toward yes.

I have built a house before, only to watch it crumble. This time, I want to build a house with a solid foundation.

Bennie

7:45 am on Jul 26, 2007 (gmt 0)

10+ Year Member



Go with two strategies. One large core site and your plan. I would avoid dashes and develop one site unless you can get keyword urls and the sites are complimentary (could you list them on one navigation bar?).

It sounds to me like you are going with dashes. I would develop one site if that were the case.

In any event, if the multiple domain approach is attractive (the ARE good domains), register them for sure. You can always develop later and this stops your competitors from developing them and entering the serps.

You need not worry about looking spammy if you made all the multiple domains feed into one central big site. Develop the network and the single big site from different angles (ie. big site sales, multiple domains for reviews). Make them unique and you will be building one-way ontopic links.

Maybe that will help :P

fr0gman

3:55 am on Aug 4, 2007 (gmt 0)

10+ Year Member



Multiple site strategies can and do work all the time... IF ... you do it correctly.

Build one core site that is your monetizing agent then build X other sites that are used to funnel traffic to the core site.

martinibuster

2:56 pm on Aug 8, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Build one core site that is your monetizing agent then build X other sites that are used to funnel traffic to the core site.

Heh, I like the reverse of it. Build one authority site and send starter links to the child sites. :P

All sites have to stand on their own.

Building links to one site is easier than building links to a dozen sites.

One site encompassing the full range of a given subject is called an authority (apples, oranges, pears, etc.). It casts a wider net than a niche site. Is one big net better than a smaller net? Generally yes because people tend to link to broad topic authority sites. A site about Fruit Trees is likely to get a general link from a horticultural site as a resource for trees and fruit trees. A site about apple trees is less likely to receive that link. A site merely about apple trees, in my estimation and experience, has less targets for obtaining links.