Ultimate Link Strategy to choose

With so many options to explore, which one is best long term

[JohnRoy]

July '07, Web 2.01 -

What would you suggest the best way(s) to set as a strategy for link development?

Just starting the list, please add or delete as you think.

1. 2-Way Link Exchange with any theme related site. PageRank is not a factor.

2. One Way Links from any trusted and aged domain.

3. Hubs and Authority sites are worth targeting. Others are a waste of time. Long Term.
   

Location of link

1. try the HomePage (usually highest PR and traffic)

2. Resources, Partners, Links, no different as long as it's indexed by the SE.

3. Sub Pages or "content related" pages that are targeting scope of keyword[s] are the way to go.
   

Point to

1. HomePage only, with different link text.

2. Sub Page for targeted keyword(s).

3. Long Tail - each 1 to 3 keywords another page.

_{Needless to say, no rel=nofollow / ffa / redirects / bad neighborhoods / (noticed) paid ads / etc.}

• If you are to provide a link development service, with the ability for any method, which one would you choose to offer, and why?
  
• If you are hired to manage link development for a long-term customer, which one would you choose

[JohnRoy]

I assume that if another option is chosen, 3-way link exchange - an off topic discussion would arise whether is good bad or neutral.

[Jane_Doe]

I suspect that the best link strategy is to have an assortment of links that resemble the backlink patterns of trusted sites within your niche.

[edited by: Jane_Doe at 6:56 am (utc) on July 20, 2007]

[new_seo]

Firstly,I would like to say that every link pointing to your site is helpful.
If I have to choose then:

# 2-Way Link Exchange with any theme related site. PageRank is not a factor.

# One Way Links from any trusted and aged domain.

# Hubs and Authority sites are worth targeting. Others are a waste of time. Long Term.

One way links are the best and I would love to go for that.If my site is new then it will be very tough to get one way links.In that case I would go for 2-Way Link Exchange with any theme related site.If I have the opportunity of one way links,with out a 2n thought I will go for that.

Location of link

1. try the HomePage (usually highest PR and traffic)

2. Resources, Partners, Links, no different as long as it's indexed by the SE.

3. Sub Pages or "content related" pages that are targeting scope of keyword[s] are the way to go.

If my site is well known in my targeted sector then there is a possibility that I can get a link at Home Page and I will surely go for it.But again for a new site its tough.In that case I will go for 3. Sub Pages or "content related" pages that are targeting scope of keyword[s] are the way to go.

Point to

1. HomePage only, with different link text.

2. Sub Page for targeted keyword(s).

3. Long Tail - each 1 to 3 keywords another page.

Again for a new site I would prefer 1. HomePage only, with different link text ,but for a well known site 2. Sub Page for targeted keyword(s) are better I think.

[JohnRoy]

> Firstly,I would like to say that every link pointing to your site is helpful.

Helpful to get into the sandbox I guess ;)

[JohnRoy]

I suspect that the best link strategy is to have an assortment of links that resemble the backlink patterns of trusted sites within your niche.

That seems to be a good suggestion for a specific site.

You mentioned trusted sites.

I would add that the second-to-best would be following the average pattern of the top 10 in your niche.

Anyone else?

[lakr]

My strategy is getting links from competitors, they have good rankings, same niches! :)

[new_seo]

My strategy is getting links from competitors, they have good rankings, same niches! :)

Will you give links to your competitors?

[lakr]

Yes, but I only choose the best one. Their ranking is better and they have more backlinks.

[new_seo]

Yes, but I only choose the best one. Their ranking is better and they have more backlinks.

Quite interesting.But my friend,do you think that your competitors will also do the same?I don't think so.If I am your competitor,then I will never allow to pass any SE benefits or visitors to my competitor's site by giving them a link at our page.
May be some people will ready to do that,but I will not.

[CainIV]

1. 2-Way Link Exchange with any theme related site. PageRank is not a factor.

No, 2-way link with only high quality reputable websites that offer your visitors something useful.

2. One Way Links from any trusted and aged domain.

Sure, send me some my way :P Usually if you perform 1. right then you are also getting a portion of 2.

3. Hubs and Authority sites are worth targeting. Others are a waste of time. Long Term.

Anyone that is quality and links to you is worth time.

Location of link

1. try the HomePage (usually highest PR and traffic)

Anywhere they are willing to link over to you from, of course the homepage is best for a number of reasons.

2. Resources, Partners, Links, no different as long as it's indexed by the SE.

If thats the only place they will give you a link from , then take it. Personally, I usually write an article for them to post and link to and embed links in context and ask them to do the same.

3. Sub Pages or "content related" pages that are targeting scope of keyword[s] are the way to go.

Always good.. :)

Point to

1. HomePage only, with different link text.

2. Sub Page for targeted keyword(s).

3. Long Tail - each 1 to 3 keywords another page.

Any and all pages in a natural looking profile.

Needless to say, no rel=nofollow / ffa / redirects / bad neighborhoods / (noticed) paid ads / etc.

If you did your homework and researched the website partner its not likely any of these are issues. Most very high quality sites I see don't have time for silly tricks.

* If you are to provide a link development service, with the ability for any method, which one would you choose to offer, and why?

All of the above because a strong cross section of diverse links from both competitors, aged authory domains , new domains, contextual content and listings keeps your website ranking well and helps to avoid fluctuations.

* If you are hired to manage link development for a long-term customer, which one would you choose

All of them, as well as social bookmarking, tools creation links,

[JohnRoy]

Thanks for your input.

> tools creation links
What's that?

[CainIV]

Creating useful tools in your sector that other websites would love to have but in order to use them on their website they need to link over to you.