Forum Moderators: martinibuster
The site is related to sporting goods. And it's first-page on Google for just about any term that I've optimized the site for.
Six weeks ago, I launched a new site related to a financial niche. I've been adding new content and relevant links pretty much every day.
Just for the heck of it, I added a paragraph on the home page of the sporting goods site that says, "Before you take out a loan for your [widget], consider that advice offered at [link]financial_website.com[/link].
I was surprised that the link on the sporting goods site showed up so quickly when doing a link:www.financial_website.com search. Moreover, I was surprised that the link is #1 for that search, which tells me that Google is giving it more weight than other links.
So, I'm wondering if I should bury a similar link on just about every other page on the sporting goods site. I know that the value of links coming from a single site diminish as the number increases.
But would this help more than hurt?
I'm really trying to jump-start the new site, and I'm looking for anything that will help do so.
Opinions much appreciated.
As you say, once you have one link from a domain, any more are pretty small beer (if anything at all).
On the general issue, non-related linking is a risky strategy with doubtful benefits; in the longer term, you may harm your primary site - especially if somone reports you for paidlinks, which it may look like!
I do not think what you are doing is wrong; I routinely use my existing sites to 'kickstart'new ones, and I'd do exactly the same with bricks'n'mortar (indeed, you'd be a fool NOT to!).
But these days, I withdraw the links, once the site gets moving, not add to them - the risk of collateral damage is just too great. And the benefits no way justify that risk.