Forum Moderators: martinibuster
As to the content, it's hard to work out what's so special; the latest fashion seems to be to link to authority sites (whether they link to you or not), and claim it as 'the last SEO secret'. I'm seeing that all over.
Nothing new, original or secret there, then!
This may be a variation of that, though I'm really not sure.
Three-way linking has been a fairly ineffective and high risk way to game the search engines for a couple of years now.
Rubbish. Three way linking is alive and well in fact from the SERP's and sites I see.
What is a three way link afterall? Its a one way link from another site, giving a link back from another location. It happens all the time on the Internet unintentionally and intentionally.
From a SE perspective what's irrelevant and/or not helpful for their visitors with this?
The search engines create a map of linkage patterns. Clusters tend to form. They identify clusters that tend to resemble attempts to manipulate ranking. Those clusters can also be referred to as neighborhoods. Webmasters who end up in those clusters visit here asking how long it takes to get out of the sandbox. Wash, rinse, and repeat.
(Jerry suggests) the three of them do a circle link exchange (aka 3 way link).
Jim to Jane -> Jane to Joy -> Joy to Jim.
From a SE perspective what's irrelevant and/or not helpful for their visitors with this?
If the link is for the search engines, then it's silly. If it's for visitors, then why not do three lots of two-way links? SEs can tell the difference. Easily.
And three way links are very rarely for visitors, are they? Nor are six-way links, or 134-way links. And if I can spot 'em by eye, you can bet your sweet bippy that Google can with their algo at 500 paces.
There's rarely anything wrong with linking to a related site, even a reciprocal arrangement is OK - so long as both sites are OK. It's trying to game Google that's wrong; ethically, AND in SEO terms, AND practically; a simple risk assessment says the risks far outweigh any benefit. And that's been true for over a year now.
The company who conducts SEO for our company, they build link for our site though we do not have link page, so I guess that they have their own websites to exchange links.
A (my website)
B (Their website)
C (Websites link to us)
B link to C
C links to A
A not link to C
Is it three way link pattern? if so, how can we tell the SEO company to stop that?
Awaiting your help.
Lrk
Remove any that you do not recommend; remove any that are not relevant to your visitors, remove any where the site is spammy-looking.
Remove any that - for any reason - you are not entirely 100% happy with.
Quality links are the best thing in the world for your site; poor links are the reverse, and can do real harm.
Whatever silly games the "SEO" is up to, cannot hurt you if you take care of ALL the outgoing links.
Thank you, Quadrille, however, you seem not to read my post, I am mentioning about the three way linking.My website does not have link page, the SEO company build links for my websites using their own ones. (in other way, I am involving in three way linking and I really want to get out of it)
Nope, I can read, I did read, and I gave the appropriate advice.
If your site is involved in one way, two way, three way ... four thousand way linking, you protect your site by 'breaking the link' - you remove all links on YOUR site that have any connection with the linking scam; you are responsible for links you have to other sites; if these are part of a link exchange scheme (of any kind), you site is at risk.
Once you remove all suspect links (indeed, any non-quality link) FROM your site, you only have to worry about links TO your site.
But Google has made clear that in their view, you are NOT responsible for links TO your site ... unless such links are part of an exchange scheme.
So removing links FROM your site also protects you from 'suspect' links TO your site.
As I said above ;)
It's trying to game Google that's wrong; ethically, AND in SEO terms, AND practically; a simple risk assessment says the risks far outweigh any benefit. And that's been true for over a year now.
I would disagree and am interested in why you would think this is unethical
A risk assessment shows me in my sectors that this is live and well and has been for over two years. Despite silly scare tactics from SEO newsletters, I would like a comment on whether anyone has proved this is detrimental to a website?
They didn't get them all on first sweep; a few smaller ones were still sliming along earlier this year.
But Google has stated several times that they don't like it; and scheme after scheme has collapsed.
Be warned; you'll thank me later.
On the ethics question, there's no point in debating it. You have your ethics, and I have mine. Words will not change that.
I suggest to you that you have overestimated the benefits, and underestimated the risks. Time will tell who's right.