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how to "get the word out" about your great/unique piece of content?



12:57 am on Jul 9, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Everybody is telling me create great, unique, useful content. No problem with that.

Everybody is telling me link requests don't work anymore.

So how do you people go about "getting the word out" about your unique, great piece of content?

Do these work well:

1)Participate in forums (incl. signature link if allowed) in your niche/related fields...give out good advice and get the first exposure this way

2)Using Adwords ads and hope webmasters who are searching see them...

3)Using Adsense ads and hoping bloggers/webmasters see them on their own page and get curious about this "free piece of unique content" ;)

4)Socializing and building trust with some high-traffic sites to get a link from them which should generate some decent traffic for the first "launch" of your idea

5)Buying links in the beginning

How do you do it?

And what works best for you?

P.S.: I think this fits in here, because Im wondering how to get the word out about your content - to get links.

[edited by: Makaveli2007 at 12:59 am (utc) on July 9, 2007]


2:57 am on Jul 11, 2007 (gmt 0)

5+ Year Member

Before all that you might wanna submit a sitemap to G, and also submit your site to several SEs. But I assume you have already done that.


6:38 am on Jul 11, 2007 (gmt 0)

5+ Year Member

Here are few ways,

• Create a useful, interesting web site and other sites will naturally link to it. The vast majority of the thousands of links to the site were not requested.
• Submit your site to major directories, such as Yahoo! and DMOZ.org, in the appropriate category.
• Submit articles to article directories.
• Participate helpfully in forums which allow a text link to your site in a signature.
• Consider buying text link ads on other sites.
• Give away free e-books that contain links to your site.
• Create simple web-based free software. Tell other sites, newsletters and forums about it and ask for a link to it.
• Create downloadable software which contains links to your site.
• Create a Blog and get it listed in Blog directories.


2:52 pm on Jul 14, 2007 (gmt 0)

5+ Year Member

Here are the way:
Participate in forums using signature.
Classified ads with high quality
Blog with fresh content
Submit link to directories.
Submit link to social bookmarking and network
Exchanging link

Robert Charlton

7:27 pm on Jul 14, 2007 (gmt 0)

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Link Development vs. Traffic Development and Staying with the Times
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3:29 am on Jul 15, 2007 (gmt 0)

Participate in forums using signature

This may be free but need to devote much time to this, it won't get you anywhere fast. It's very dependant on interesting discussion, freedom of speech and advertising allowances. Inability to do either one and the membership will drop away, this lowers the post rate and discussion with it. Lower the interaction and it's effectiveness as a marketing tool diminishes.

Classified ads with high quality

People go to these to post and not to read other's ads. Pay Per Click ads would be better, now they DO get read.

Blog with fresh content

Again this depends on the type of blog we are talking about. Pretty much the same idea as forums, very time consuming with little results.

Submit link to directories

Ah, the good old directory. Kind of like that faithful gundog that always gets the pigeon. Reliable, long term link and some conversion thrown in. Better if the directory has a decent angle and way of attracting visitors.

Exchanging link

Works okay, again it's time heavy. But free so worth doing.

Submit link to social bookmarking and network

This is the way of the future. I can't comment further about this, as it requires much knowledge to make this work.

What about using News websites? Not article site, but proper news sites.


4:26 am on Jul 15, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Hey Maxnpaddy,

Classified ads with high quality

People go to these to post and not to read other's ads. Pay Per Click ads would be better, now they DO get read.

Could you please explain what you mean by this? If you say PPC ads do you mean those in the SERPs? as in Adwords NOT Adsense? just curious, b/c Adsense is sort of PPC, too I think (though not necessarily what I or others(?) think of when they talk about PPC).

Why do they work so great (Im assuming were talking about adwords not adsense, now)?

Do webmasters really pay attention to the PPC ads in the SERPs? I mean sure competitive webmasters are probably looking at the SERPs quite a lot (but less likely to link to you freely) so it should help getting it in front of their eyeballs, but do webmasters that are likely to link to you really care about those ads, too? Im not saying they dont, Im just curious as I havent tried it yet!

BTW, I think I forgot the best way how to do this:

If you've found a profitable niche..make a second site after getting your first site to the top of the SERPs.

If you're second site is great/creative/unique you can easily put a very easy-to-see link on it which links to your new site. Voilà! I think this is a great approach, but it only works if you already have one website near the top of the SERPs..but then you can leverage it (plus you already know quite a lot about the niche which makes it easier to make a second/related site)


12:54 pm on Jul 15, 2007 (gmt 0)

Classified ads with high quality
People go to these to post and not to read other's ads. Pay Per Click ads would be better, now they DO get read.

Sure. Years ago, when the web was in it's infancy, loads of folks leapt on it, put up advert pages known as FFA (Free for all). This is just a blank page with little box ads all over it. Idea about it is you can place a free ad box (same as the others) and hopefully gain clicks/traffic off of your box advert. In return for your free ad box, the deal was you got an entire free page to promote, this got people thinking about owning their own site and marketing their ad box all at the same time - and for free! Everyone thought it was easy, as the number of people using the web, would have to find their site and sign up, thus promoting them further etc etc.

It worked for a while until people got fed up of viewing all the ads, but still wanted the benefit from the page - so just posted ads. Not reading them!

The single ad page idea got copied 1000 times over and basically spammed everyone, then died because of it. It's my belief this is where the million dollar homepage idea came from.

PPC ads

Yes, the ads you see in the Google results pages are PPC. Pay Per click isn't the same as Adsense, Adsense is an affiliate kind of program. Google says "you place our client ads on your site, and we'll pay you a set amount per click IF a visitor clicks the ads" - that's all.

PPC is YOUR advert, it might be on an adsense block, and others click to it to find your site and that's called advertising. You don't get paid a commission for these clicks. PPC isn't adsense.

They work great because of the levels of affordability. You pay for each keyword you want, and each word has a price eg: 30p per click to your site. But here's the attraction factor - you only pay IF someone clicks your ad and you get free advertising in advance. Kind of like free credit on a credit card - 'get now and pay later'.

The adverts can be set up instantly, and show within a few hours on Google or whoever runs the PPC. But there is another cool feature - Modifications! You can modify and change how the ads perform by altering the ad text - and it's fast. There is ofcourse skill involved here, but that's the basics of it in a nutshell.

Do webmasters really pay attention to the PPC ads in the SERPs?

Probably, but to check out competitors. I wouldn't advertise just the content pages using PPC, better and more professional to link to the homepage then it won't look like some spammer, spamming their pages or the serps.

See what you got to remember is the webmaster community are major link hoarders. They swap links as most are start up businesses/sites that have limited budgets and few free options are open to them. So I suppose PPC ads are an easy way to track down potential links, well, certainly much easier than trawlling through serps pages.

Therefore people don't actually care or notice the wording in the ads, they just want the information. A word of warning: - PPC won't work for everything! This is a misconception that it does for all and everything, it has an effect for one product, but not another.

Also there is a big downside with PPC - fraud. PFI might be a better route to take for content adverts where cash is tight.


3:35 pm on Jul 16, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Submit your site to major directories, such as Yahoo! and DMOZ.org, in the appropriate category.

Note however that Open Directory is in many categories DOA (not responding to new site submits) and Yahoo is not a free service:

For web sites that do not feature adult content or services, the Yahoo! Directory Submit service costs US$299 (nonrefundable) for each Directory listing that is submitted. Furthermore, for each listing accepted into the Directory, there is a recurring annual fee of US$299 to maintain the listing in the Directory for the subsequent year.

From: [ecom.yahoo.com...]



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