Welcome to WebmasterWorld Guest from 34.229.97.16

Forum Moderators: martinibuster

Message Too Old, No Replies

How much should i pay for a link?

Is $300/month too much

     
11:59 pm on Jun 5, 2007 (gmt 0)

Junior Member

10+ Year Member

joined:Nov 10, 2006
posts:92
votes: 0


Hi Guys,

Im new to the link buying game... But, i just contacted a site about buying links and asked about their rates...

I was told ~ $200-$300/month for a text link with a paragraph of text on a content page (not a links page). I personally am looking at buying links for traffic and sales, so im wondering if this is worth it or not....

They already seem to be affilates of my competitors (big guys in the industry). I guess i dont know if i will get any converting traffic from this site for my $300 bucks... They are extremly on topic, but again the prime spots seem to be reserved for the affiliate stuff they promote...

What are your thoughts? Is it worth it? What should i ask for when evaluating this offer? Traffic, stats, etc.... Should i ask for and average CTR on pverall ads they serve?

Please provide as much detail as you can! As im such a newb at this its not even funny...

-Karim0028

1:16 am on June 6, 2007 (gmt 0)

Senior Member

WebmasterWorld Senior Member wheel is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 11, 2003
posts:5072
votes: 12


They'd want to be driving an awful pile of traffic for that amount of money. Personally that strikes me as on the high side. In fact, $300 sounds more like an annual price for a link than a monthly price.

The very fact that they're offering links on a retail basis would tend to scare me off. Unless there's something about the site that you just gotta have a link there, you're far better off finding your own links. You can likely get as good or better links, cheaper, if you do a bit of work to find them.

1:18 am on June 6, 2007 (gmt 0)

Senior Member from MY 

WebmasterWorld Senior Member vincevincevince is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Apr 1, 2003
posts:4847
votes: 0


If they are such a good site, it is probable that an affiliate spot is already bringing in something in the region $300 a month, and so asking you the same is reasonable as a pricing strategy. After all - why should you be getting the same real estate for less?

Buy your link based upon the traffic you expect to get, not the SEO benefits. As a rough calculation, find out how many unique visitors they get to the page, assume one in twenty will click through to you, and figure out what that traffic is worth using whatever kind of monetisation you use. i.e. they have 1000 uniques a day to the page, estimate you will get 50 clicks a day, if you convert 2% of traffic to an affiliate sale of average commission $10, then 50 clicks x 2% x $10 = $10/day, or $300 a month, covering your costs but not leaving you in profit.

3:37 am on June 6, 2007 (gmt 0)

Senior Member

WebmasterWorld Senior Member wheel is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 11, 2003
posts:5072
votes: 12


>>>>Buy your link based upon the traffic you expect to get, not the SEO benefits.

Not so. Depending on your market, buying strictly on SEO benefit can be the entire point. A $300/year paid link, if it boosts your ranking can bring in (indirectly, as a result of increased rankings) lots of traffic, just not from the site itself.

4:00 am on June 6, 2007 (gmt 0)

New User from US 

10+ Year Member

joined:Aug 25, 2006
posts: 39
votes: 0


My dad has a site that sells links through a broker for $20 and he gets $5. He has a PR3 site and they charge more for higher PR sites but it is a once a year cost. Not sure if I can post their name but he has been using them for several years and is very happy.
4:35 am on June 6, 2007 (gmt 0)

Junior Member

10+ Year Member

joined:Nov 10, 2006
posts:92
votes: 0


Perhaps i should clarify... Im a merchant, not an affiliate. I was considering buying the link based on the amount of sales i would get from that link...

Im not quite sure how to evaluate the cost basis.. At this point, im not really interested in SEO (right now that is, for money outlay got to get sales first, then i can buy simply for SEO).

What kind of questions should i ask? How negotiable is price?

Also, one thing that concerns me is that i would be on the same page as my competitors or (my larger competitors actually get better positions as portions of this site seem to be affiliates of several larger competitors)..... The annoying part, is that the MOST on topic pages are used for the affiliate relationships.

Would it be possible to negotiate some time free, before i pay for it to try out the traffic? I mean if i pay 300 dollars would it be out of the ordinary to ask for a trial period, if its good, i wont mind paying that amount.

Also, they have an email listing option for $150 per edition. That to me sounds really high, would love to hear your thoughts on that as well....

12:40 pm on June 6, 2007 (gmt 0)

Senior Member

WebmasterWorld Senior Member wheel is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 11, 2003
posts:5072
votes: 12


Tough to evaluate links based on traffic. Your best bet is to buy a link for a month or two and measure it yourself.

However, there's plenty of top performing links available out there for a lot less than $300 a month. Start looking at historical or research sites related to your niche for some good sites that might drive traffic/sales. You're looking for authority or informational types of sites; sites like that can be seen as strong recommendations for your products and likely without the drawback of high prices or your competitors ads.

11:49 am on June 7, 2007 (gmt 0)

Junior Member

10+ Year Member

joined:Oct 18, 2006
posts:139
votes: 0


Take your 300.00 and rent a hotel room on a nice sandy beach for a weekend. Spend very little time leaving 500 or so business cards around to people you say hi to, merchants, waiters etc and smile non stop while doing it because you're enjoying your weekend. You'll likely generate as much in sales as a bought link and without any of the risk.

Works for me.

1:30 am on June 17, 2007 (gmt 0)

New User

10+ Year Member

joined:June 10, 2006
posts:38
votes: 0


I thought this was a "White Hat" board, how can anyone condone "Paid Links" maybe someone needs to check their Google Webmaster page because now you can report sites for paying for links.

Why on earth anyone would pay for alink is beyond me, unless you are paying for "Advertising Space" which is 100% different, lets say on a radio station's website or something.

There are 100s of High PR sites (and I don't mean PR3 or 4) which give free back links all day long.

Don't pay for back links, unless you are paying for advertising space on a high traffic site, then you are paying for traffic not the link.

I have a ton of PR 3,4,5,6 sites, PR is a gimmick, period.

4:05 am on June 17, 2007 (gmt 0)

Senior Member

WebmasterWorld Senior Member wheel is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 11, 2003
posts:5072
votes: 12


>>>> I thought this was a "White Hat" board

Me too. Being forced to read some of the stuff around here is beyond reason. Next thing we'll have an entire forum dedicated to cloaking.

>>>Why on earth anyone would pay for alink is beyond me.
Bought links=rankings in SE's=traffic=$$$. Just because some people don't like the equation doesn't invalidate it. Why people think that ranking in the search engines doesn't bring in traffic is beyond me.

5:37 am on June 17, 2007 (gmt 0)

New User

10+ Year Member

joined:June 10, 2006
posts:38
votes: 0


>> Bought links=rankings in SE's=traffic=$$$. Just because some people don't like the equation doesn't invalidate it. Why people think that ranking in the search engines doesn't bring in traffic is beyond me.

I guess you missed my main point, why pay for a link on a site when there are PR 6-8 sites that will give you a link for free?

And not just one or two. I'm sure a lot of people on here make money selling links on their high PR sites, I'm just saying why pay for something that is freely available?

2:14 pm on June 17, 2007 (gmt 0)

Senior Member

WebmasterWorld Senior Member wheel is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 11, 2003
posts:5072
votes: 12


>>>why pay for a link on a site when there are PR 6-8 sites that will give you a link for free?

Because if person A has all the free links, and person B has all the free links + bought links, person B outranks A in the search engines. And is likely making enough money to more than cover the costs of the links. Meanwhile person A is complaining about how blackhat bought links are.

Plus, it's entirely possible that buying a dozen good paid links is faster and far cheaper in terms of work than finding a dozen good free links.

There's plenty of room for everyone. In this business you shouldn't do anything 100% of the time. Ignore paid links at your peril, it's an easy way to get a lot of top quality links fast; discounting that and thus the ranking boost is foolish. Just like buying paid links as your primary link method is foolish. If Google ever does actually figure out how to discount paid links you'll be cooked. A nice blend of both, some blogs and directories, lots of authorities, lots of links that your competitors have, lots of links that your competitors don't have, and your backlinks look about as natural as can be IMO.

4:38 pm on June 17, 2007 (gmt 0)

New User

10+ Year Member

joined:June 10, 2006
posts:38
votes: 0


Honestly I would never complain about how blackhat purchased links are, personally I utilize a few BH techniques myself.

I'm just saying in my experience the guy who competes with me and pays for backlinks is just wasting his money.

I have a local competitor who spends so much money on advertising and buying backlinks he dominated the local market in Google and Yahoo and MSN now he sits at the bottom of Google's front page while my new sites sit at the front. I also have front page national exposure as well, he is no where to be found.

And most "sales" on our sites aren't $2 ad clicks, they are $10-$30k projects, my main competitor hates me and sends me nasty emails all the time, about how his paid advertising should out rank all the free stuff I do. Oh well, I'll take the thousands I save each month on advertising and upgrade my equipment :)

To dominate most local markets including "Mortgage" (local mortgage not just the term mortgage) most people don't need to buy one backlink. I know I have taken mortgage companies and put them on the front page for city and state wide mortgage searches we didn't spend on penny on backlinks.

For a paragraph of text and one backlink for $300 you better be sitting on some damn good highly trusted site that gets a ton of traffic.

5:15 pm on June 19, 2007 (gmt 0)

Junior Member

10+ Year Member

joined:Nov 6, 2006
posts:91
votes: 0


I thought this was a "White Hat" board, how can anyone condone "Paid Links"

G webmaster guidelines also says submit your site to relevant directories like ODP and Y. The Yahoo listing is what, $399 - that's a paid link.

Yes, we all want free PR5 /6 /7 inbound links, but some of those sites are waking up and learning they can monetize those sites by placing paid links on their sites.

If $300/month fits your budget, and you get the traffic and the SEO benefits, then do it.