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Matt Cutts Comments Bring Advertising Links into Focus

Could it Change Link Building Tactics From Paid Link Advertisements?

8:14 pm on Apr 15, 2007 (gmt 0)

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System: The following 2 messages were cut out of thread at: http://www.webmasterworld.com/link_development/3311676.htm [webmasterworld.com] by martinibuster - 4:24 pm on April 15, 2007 (utc -8)

Not sure its such an opportune time to ask this in view of Matt Cutts comments on his blog yesterday about paid links.
Is anyone still buying?
8:52 pm on Apr 18, 2007 (gmt 0)

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>>Simply submit the report from your "How to loose weight website" and not your commercial powerhouse.

Expose the SERPs where your commercial powerhouse (with old, paid backlinks) plays?

2:32 pm on Apr 19, 2007 (gmt 0)

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The two things I try to look for are relatively closed networks and footprints. And I expect that some combination of those two are what Google's looking for. Unfortunately for them you can buy links all day long that neither show up as a network or leave footprints. There's any number of retailers doing that, and one can certainly do the same thing easily by hand.

LOL ... it would appear that you are not alone Wheel! In the past few days, I have had four requests to buy links on my site. I almost never get requests for links anymore (paid or otherwise) because:

1) I don't sell links.
2) I don't link to any site that isn't relevant to the topic being discussed.
3) I only link to local sites.
4) I only link for informational purposes and for the convenience of my clients.

Suddenly, I get four link requests in three days! People are definitely getting scared by all this.

To those who are not brokering links. Don't change anything. It is the link brokers Google is after! Their algo will eventually get it all sorted out. I don't use the no follow tag on any of my outbound links because I didn't know about it until just recently and I don't care if those pages don't rank. The content and corresponding links are there for my clients, not Google! I'm not changing a thing!

[edited by: Liane at 2:34 pm (utc) on April 19, 2007]

9:11 am on May 3, 2007 (gmt 0)

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I think google engineers are taking a stupid view on this and it hasnt been thought through one bit.

1.Reporting of pages will end in false reports from those out to stuff other sites. It also means that some slip under the radar that sell links that havent been seen, others dont and frankly its a losing battle as the net continues to expand - its a pointless task and its their algo they need to adjust to take into account all links and accept that some links may be paid advertising ones. The more established a site is, the more likely it is to have paid advertising links.

2.A link on a page CAN be unrelated but of interest to a visitor - thats advertising. Ie a Hotel Site features a few links to a casinos, car hire, Restaurants, etc etc. All off topic but of potential interest to a visitor. Likewise a blog or forum read by 18-30 yr olds could feature text link adverts for almost any subject matter and it might be of interest. Unless google want to hand review every site on the net (and a site could change the very next day anyway)its pure guesswork.

3. A prime target for google might be say a newspaper site that sells advertising links (we see this often). Google may hit those sites but you could argue that a newspaper site is likely to be an active site that people visit hence advertising on it could get you business. Its not up to google to tell a business where it should or shouldnt advertise. The fact that a site has "Buy Blue Wigets" on a site about "Pink Elephants" should be of no interest to google. If the blue widget sites gets visitors from the pink elephant site good for them! - thats advertising.

4. A site can attract many Blog links genuinely without knowing. People post all sorts of articles, bloggers also syndicate articles and info to other bloggers about all range of sites on the net. I thought googles "page rank" was designed to take care of that ie 500 blog links on low PR1 or No PR pages was next to worthless anyway?

I think google need to revisit this - They should take it as read that many websites are likely to advertise and buy links to increase business from all over the net - Google is NOT the sole advertising media facility of the internet.

Finally, The number one problem as i see it is "Page Rank" - i think Google need to change the way they give PR weight to sites. For example they treat the page rank of a blog, .gov site and .edu site as exactly the same - when in fact a .gov site or .edu site is unlikely to give a link to a site that hasnt been reviewed or paid for.

If a site has links of this nature then you know that its content must be of some value without even looking at the site.

Meanwhile, as the net expands google will lose users confidence with ever weakening serps because they are to busy trying to look at ways of policing the internet, telling webmasters where to and where not advertise, trying to create a internet world of snitchers rather that looking at the algo and improving how it ranks a site.


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