Broken Link Deal. What Would You Do?

[freelistfool]

I made a link deal with someone where they would provide me original content to post on a high level page on my site (one click away from the home page). The content would have a link back to their site. In return they would give a reciprocal link to another related page on my site.

I received the content and posted it, however, the other site owner didn't post the reciprocal link. I sent him a "reminder" email about 10 days ago and didn't receive a reply.

What would you do?

1. Remove his link, but leave the content?
2. Remove the content and the link?
3. Do nothing?

[maccas]

I would be happy that they gave me original content just for providing a link. If the link is of value to your users then I would leave it up, overwise I remove the article and link.

[Dayanna]

I'd give them one more very friendly reminder and if they didn't respond to that in a week, then you could assume they're not going to link to you. At that time, if the content isn't valuable, I'd get rid of it, otherwise keep it and be happy you have it. Valuable content is worth at least as much as one good link.

[inbound]

The first thing to establish here is whether the article is actually unique. It's possible they have offered this 'unique' article to many people, do some quoted sentence searches on Google to see if there are any copies of it out there. If there are then dump it. If it is unique then the suggestion of one last polite nudge seems appropriate.

[freelistfool]

I checked for dupicate content on copyscape and no results were found so I'm leaving the content for now.

I sent him one more polite nudge and got no response. Today I sent him a message stating that I was removing his link since he broke the deal.

I'm keeping his email address so I can send him an email one year from today stating the PR of the page and the number of hits it gets each day. Of course, this won't matter to him since he's probably not interested in links that actually generate traffic.