Receive PR2 but you link back from P3: way down to ruin?

Or good for your anchor?

[silverbytes]

I exchange links with related sites however most of pages linking to me are PR2 while mine's linking to them are PR3. I see I loose with every exchange from a PR point, however that adds good anchor text to me.

Is this a way to go or I should stop linking for less PR?

[leadegroot]

I wouldn't stop. There are many reasons to link out to a lower PR site. Heres one:
A site that is much newer than yours may be a pr 2, but it may also be increasing rapidly - in 6 months it might be a PR5. Will you be pleased to have a link from that site then?

How many other good reasons for linking out can you think of? :)
(sidenote: reciprocal linking can be a risky game - do be careful!)

[mister charlie]

the underlying question should be, will your user benefit from the content on the page that you are linking to? if so, then you should link, regardless of the site's PR.

[justdave]

Exactly. If you are going to exchange links, I think you need to do so in a way that is beneficial to your site users. PR should not be a huge factor in your linking criteria, although I realize it does have some importance to most people.

[pshea]

A link to you is an asset of yours, it is an investment. You want to do what you can to increase the value of that investment. It is in your best interest to help raise the PR of your invested page. So you should reciprocal link as in the original reciprocal agreement, but you should also then link independently to your investment page. Throw as many links at these pages as you can spare from different sections of your website(s). This will help your own link to rise in stature.

[silverbytes]

the underlying question should be, will your user benefit from the content on the page that you are linking to? if so, then you should link, regardless of the site's PR.

Sorry don't want to be rude but that's crap. The main reason for reciprocal link exchange is PR and anchor. I develop content for visitor but everybody develop linking for search engines placement.

The question is about PR balance against other benefits (as somebody here mentioned in 2nd post)

Perhaps some other reasons would help.

[mister charlie]

Sorry don't want to be rude but that's crap. The main reason for reciprocal link exchange is PR and anchor. I develop content for visitor but everybody develop linking for search engines placement.

Don't worry about being rude - I've got thick skin ;)

We seem to see the value of linking differently. It would appear that you view linking as a way to jack up your PR in an attempt to get better listings - ultimatly to get more traffic. What I am saying is that you need to focus on providing quality links that will benefit your user. By doing so, you are creating a site that both the user, and the engines, will view as a valuable resource. Once you are viewed this way, others will start linking to you more - without you having to beg them to do it. Spiders will dig deeper, and more frequently. Engines will reward your quality site with better listings, and you will get your traffic.

Basically, I am arguing that you need to reshift your focus. Stop looking at the end result without considering the path you are taking to get there. I am not talking about some pie in the sky idealism. I'm talking about building your site for the long haul.

Or you can choose to spend your days pursuing reciprocal links from PR2 sites...