Link Building Strategy for Multiple Site Network

Is link building a deterrent or advantage to a multiple site networks

[ptaylor]

Conventional wisdom would suggest that it is better spend all of ones effort building a single site within a internet space than it is too have a multiple site strategy. One of the arguments for the single site approach is that it is better to have all incoming links going to a single site than it is to divide these links among a site network.

As someone who is in the process of weighing out the pros/cons of these two approaches, it seems to me that a viable link building strategy would be for the multiple site owner to take the approach of trading links from every site in their network in exchange for the single site owner agreeing to put multiple links on site pointing to all of the sites in the multiple site network. It would that this would appeal to the single site owner because they could build links faster and it would seem that the multiple site owner could build links for their network with about the same amount of energy as if they had a single site. What am I missing?

[econman]

This probably won't work, or at least is high risk.

Too many similarities in the pattern of links going into the sites within the network will make it high risk for the folks linking in, and potentially trigger penalties for the network.

[mister charlie]

What am I missing?

You are underestimating the capabilities of the search engineers in locating linking networks. I am not saying that they will, but if somebody were to poke their head under the hood, they'd be able to put the pieces together.

If you are doing the link exchange in an effort to manipulate your SERPs, and get outed, then you need to be prepared to deal with the wrath.