I recently got a reciprocal link request from a major player in my area. My site is only a couple of months old but with a fair amount of original content already and a link from them is relevant and should bring traffic. The email stated where the link would be located and that this page was linked from their homepage. When I checked that page out, there were sites listed. When I checked the homepage, there was no link to this page. I checked the site map etc and realized it was an orphaned page.
I suspect that the goal is that I link to their homepage so they receive a useful link and they provide a link from an orphaned page which is useless. I emailed back asking them to clarify the situation without accusing but I have yet to hear back. I suppose many people would not have checked this out fully and not realize it was an orphaned page.
Is this common? Are there other schemes I should look out for?