allinanchor - Volume or Quality? Or both?

Link Anchor Text

[kidder]

With all of this discussion on linking I am interested to hear views on what works best in terms of link anchor text. Should you use all of your keywords on one link or vary the link anchor text over time?

We have been doing a trial on 1 site. (its about 5 years old Pr of only 3) Doing lots of text link trades and breaking the current google rules as far as getting links quickly goes I expect. Although I am not sure exactly what the ever changing rules are this week....

Now using allinanchor:"my kyword" in google we are seeing our test site climb the rankings. After 8 weeks we still don't seem to be sandboxed in fact our search results in google are getting better it would seem. Google is clearly picking up the links as our allinanchor:"my keyword" results seem to be getting better. It's a pretty competitive area and the site has over 10,000 pages indexed from about 40,000 in total.

So for now it seems our investment in time trading links is paying off. We did a similar thing 1 year ago with a younger site and got sandboxed pretty quickly. Now we are 1 year further on we have fantastic search results.

[justdave]

Both would be great. Personally, I go more for quality than quantity. Over time, you can build up a large volume of quality links though. The key is relevance, not trading with SPAMMY or otherwise "bad neighborhoods", and varying the anchor text.

[kidder]

Relevance is one thing we have always stuck with - we don't trade links outside of our area at all.

We have just been using the allinanchor:"my keyword" command as a type of measure in google. It at least gives us an idea of how things are going. To date anyway....