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My keywords are also heavily competitive for general B2C sites. For example, when you type in "custom t-shirts" you get sites like cafe press or Zazzle which are targeted to consumers. To break to the top of this mess is neither effective nor affordable.
So I would think link exchanges with like minded b2b businesses is a good idea ( like maybe embroidery shops or some of the millions of sites that do other kinds of business printing). But is it really effective to just sit and email these people all day? It seems tedious and maybe a waste? I really don't know.
I also run the marketing for a B2C site and it seems much easier...things like writing articles and getting links from manufacturers are all effective...but I'm not set on that for this site since I need to target decision makers.
I am really struggling with getting traffic to the site and there is very little budget aside from what I get paid...
anybody with a similar experience? Thanks everybody in advance...
[edited by: jatar_k at 5:24 pm (utc) on Jan. 4, 2007]
[edit reason] no urls thanks [/edit]
Also if there are affiliates or organizations for small businesses that can you join, sometimes they list their sponsors on a page with a link back to your site.
Some market segments are tougher to promote than others. Yours is somewhere in the middle.. not very easy but not impossible. Think about where your target market hangs out on the web to obtain information or discuss with other businesses and try to obtain links from those sites where folks are congregating to discuss marketing tactics.
Bigger businesses have sussed the SEO needed and completely dominate the search engine.. I've found they are also linked to other companies that although seperate are in fact sister companies of the main company..
All the comparison sites seem to be restricted to again these larger companies who can pay for the click.
It has become all about the money, who is paying and little or nothing about finding the best information or choise...
I'm really not sure smaller businesses can compete with that anymore and they are certainly not getting the google space needed for traffic..
I think you may have to look at other aspects of marketing, perhaps stepping back to more traditional magazine/newspaper advertising.. and building traffic from there.. in some ways it is better traffic as when they come they are more likely to convert..
You could of course start spending.. pay for advertising on-line, affiliates links, don't forget ebay ;-) pay for clicks,etc... have a real promotional push.. but you need to splash the cash...
[edited by: Lobo at 6:39 pm (utc) on Jan. 4, 2007]
There's something right there. Your B2B clients run that search and see the same thing - not what they want. So they run a second, more refined search. What is that second search they're running? That's what you need to target.
Check your competitor's meta tags and on page optimization as a starting point to get an idea of what those terms might be.
Not sure a website is the best tool to do that, I suspect most "DMs" would more likely delegate any searching to an assistant.
If there are specific accounts you have in mind, make up a dozen t-shirts with the company logo and send them to the secretaries ;-)