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Reciprocal Linking - Do you really need them?

Confused - Please help

         

contentgenie

2:18 pm on Apr 18, 2006 (gmt 0)



Reciprocal links - Should I do them for better search engine ranking? I read a lot about linking strategies. The more I read the more I get confused. And if reciprocal links are passe, what is the best way to get one way links? Mine is a small budget website and I can't pay for directory inclusion. But I need traffic [:-)who does not? ]What would be an ideal linking strategy? Any idea?

DXL

2:31 pm on Apr 18, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've seen a minority of webmasters on here say that recips aren't necessary in getting results in the search engines. If you're site is commercial in nature, its probably ideal for you to get reciprocal links from quality related sites given your link doesn't appear on a page with more than 20 (or 50 depending on who you ask) outbound links.

I don't consider reciprocals passe, I've watched several of my clients shoot up to the first page of results on particular keywords that were used as anchor text in reciprocal or one way links. With respect to one way links, you can either submit your site to various online directories (which I might do for a new site but not some of my older ones), or pay a fee.

Valleycommando

12:31 am on Apr 19, 2006 (gmt 0)

10+ Year Member



Controversial subject. This is my three pence opinion.

Links pages are dead generally do not bother with the tedious swops. However if the link is 90 % relevant, and you believe they have the same keyword as you,
then do it. I have seen some strange sites that are for e.g PR 3 but a links page that connects to some MAJOR players at a PR 6.

They do not seem to be effective as a one way link on a non links page. The relevancy seems to bear in mind the Ip address of the link orogin and the keyword that that previuos site is tuned for..

Liane

2:58 am on Apr 19, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



And if reciprocal links are passe, what is the best way to get one way links?

The answer lies in "your" nick! :)

justdave

1:11 pm on Apr 20, 2006 (gmt 0)

10+ Year Member



I don't believe recips are passe either. Links pages built exclusively to house links may be passe, but reciprocal linking is not. Find a way to work the link exchange into content pages.

There are hundreds of free directories you can submit to which would give a temporary boost. Many of them may not last, some of them are good. It's up to you to select which ones to submit to. I generally do this for newer sites or sites with very few inbound links. THere are also a lot of paid directories. THese will get placed faster than free directories. Again, some are good and some are really bad.

A couple other strategies for one-way links:
- submit articles to article directories
- press releases (if relevant...don't just make up a press release that has no real newsworthy info)

roxyyo

6:47 pm on Apr 25, 2006 (gmt 0)

10+ Year Member



I would save the time submitting to all the plethora of free link directories (you will either get a useless listing or sit in a long queue) and shell out for a couple good paid listings.

roxyyo

6:51 pm on Apr 25, 2006 (gmt 0)

10+ Year Member



Instead of writing an article and submitting it to free directories (or I should say in addition to) you could contact some really good quality sites and offer to create custom content for them that relates to how your sites are relevant and include your link/bio box in it.

The article submissions can get you lots of links passively, but this way you may get a sought after link you might not get otherwise.

The_Banker

11:59 pm on Apr 25, 2006 (gmt 0)



This is one of those questions about how desperate one is for links. If one badly needs links and can't afford to pay, then link swaps is the best option.

Article directories hmmmmm, I'm unsure about this strategy, as article banks hold a lot of newbie articles, where writers just write for the link rather than to help others to do stuff, which is most questionable.

After all, people seek help to accomplish tasks, sales or whatever and the more genuine the article - the more it'll get passed about the web, meaning the article works for you. A useless article won't get passed around.

A few paid links is worth it though, now these sites might not drive much traffic, the link may well be spiderable or be trawled for inclusion on other quality sites. I mistakenly removed a link from Microsoft small business directory - that's going back on there A.S.A.P! It did get me some traffic (20 -30 clicks per month).

Yup some portals can be very cool.

roxyyo

5:55 pm on Apr 26, 2006 (gmt 0)

10+ Year Member



I think article databases are more useful for ezine content than site content, personally. I prefer original content on a website, and I think visitors do too.

The_Banker

7:37 pm on Apr 26, 2006 (gmt 0)



I've seen some great portals, I mean real works of art here. Good content, clean looking, 1000's of one-ways and high PR - ahhhhhh. No wonder people would kill and are desperate to get their link on something great, just think of the traffic it would bring.

Nice......

Portals of this kind are quality, but just won't give out links for free, and there are few sites that allow free anything. Do we need free links? Ofcourse, except with 3 billion web pages out there, I feel webmasters are fearful of the damage the 'excrement' web sites can do to 'their' rankings and their offerings to visitors has to be considered also.

So they aren't going to link to scumwads, illegal sites or spammers for fear of ruining their reputations, and rightly charge for links. These charges are for very good reasons:

1. The site has costs which have to be met

2. Charges keep the scum away

I know it's a pain in the butt 'finding' half decent sites that want to link, but this is just going to get harder and harder to do. As I see it, there are 3 ways to gain links without the effort:

1. Advertise

2. Viral Methods

3. Pray for Critical Mass

(I don't recommend the 3rd option).

Ofcourse you could rely on luck - you might get lucky and pick up a whole load of links. I did obtain 40'000ish links inside of 2 years - but that was just jammy. Then again..........

I suggest paying for quite a few decent placements and then converting to make enough cash to pay for advertising etc etc. Relying on link swaps and the generosity of mankind is very time consuming and risky.

It pays to be cynical and sometimes it can protect you from doing silly things - link-wise.

ken_b

9:14 pm on Apr 26, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



If one badly needs links and can't afford to pay, then link swaps is the best option.

I'm not sure about that. I suppose you could settle for reciprocal links, but I'd suggest asking for free one way links first.

If your site contains content that is very relevant and interesting enough free one way links are not impossible.

The_Banker

9:47 pm on Apr 26, 2006 (gmt 0)



ye - so how many one ways have you gotten. I've gotten 1 one-way link on a really high traffic site for free, but the placement of that link was so bad, I only got about 7 clickthroughs from it.

I've had a few one-ways but on low traffic sites only -and I suspect those webmasters were desperate for links anyway. But then again it depends on what you mean by one-way - as the quality and topic of sites approached is a big factor in the ease of that task.

I did ask Yell.com for a free one-way once.

Obviously, something like Yell will not give a free one-way.