Link development & advertising on sites.

Most accepted and effective method.

[TammyJo]

What is the general concensus on the most effective online advertising methods. CPM or month to month payment for banner or text ads. (I don't mean search engines, Yahoo or Adwords).

- In general what do you use most?

- I look at large corp sites and they seem to offer the cpm option. How do you know what is a fair rate or industry standard.

- Should hardcoded text links cost more?

I just want to make sure I'm going about this the right way. - Thanks!

[justdave]

I'll try to answer al your questions here:

1. I prefer month to month in most instances, but CPM can be useful if the site offers potential traffic from visitors that I want.

2. CPM is generally what I use most.

3. You'll have to do your own research to find industry standards. My suggestion would be to start below industry averages in order to acquire initial advertisers, if you are launching a new advertising opportunity. Without historical trends for campaigns on your site, advertisers will be reluctant to initiate.

4. I would expect that hard-coded text links would have a slightly higher value for webmasters, so I would probably go with a higher fee for text links.