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Forum Moderators: martinibuster
they have no content that is worth linking to and they will never get it
Kristian, I think you are wrong. Every company is able to produce some content that is interesting for somebody else. Ok, perhaps the bloggers will not link to it, but others may (and will). A staffing company surely can produce some case studies or create some client references page(s). Chances are, some clients will be willing to link there. Is the company a member of some professional association? Then it can explain somewhere how it benefits (and perhaps get it linked). Do they do some non-profit assignment, do they donate to some ngo? Do they do any other good things that may be of interest to someone?
If things are really as you explain them, I would walk away (if I were you). There is really no point for to do SEO for a web with no content.
They are a staffing agency. They could offer HR (Human Resource) advice to small and medium size businesses. This could be in the form of a blog or a FAQ section. Every business is in constant need of HR advice from motivating, hiring, firing, etc.
Your client gets a quality resource that can be used to attract links. The site gets great additional content. Plus, they may even land clients from the resource.
There is a TON of information on the HR topic, so they should have nothing but pure content on their site.
However, I feel that they'll just have to face the facts. If they don't provide the content, then they won't get the rankings. Plain and simple.
If the owner doesn't have time, then they'll have to make time. Even if they could just type something up in an e'mail, and send it to you, to update their site. Charge 'em like $10 to make the monthly content update... or whatever the market bares.
Either way, I don't think anyone here would take on this task knowing full well that the site will sit there, staring blankly into cyberspace, forever. It's a losing battle from the get-go.
Maybe you should communicate with them more. They need to know that they need to contribute to the web in some fashion, to get something back from it.
Find a few quality link exchanges, they can be a good kick start.
Ask them about fraternal and social organization memberships, some have links to members' businesses. Have them ask (satisfied) clients if they have resource pages or directories. In short, have them mine any local business and personal contacts they have.
I still have not solved this, but I think I am well on the way.
I have a brick and mortar business and the original website looked pretty much the same as all the other ones in our category. Name, address, hours, services, map etc.
So for the past year I have worked very hard, and put in a ton of hours to create content that is unique with nothing like it found anywhere on the net.
We are just about to begin our link building push.
I have learned from others on this site more experienced than I that the whole reason someone links is because they are interested in what is on the other side of the link.
If nothing else, have them write a from the heart, truth guts and glory about what employers really want from job applicants.
My two and a half cents.