Forum Moderators: martinibuster
Let's say you know your way around all WIDGETS DATABASES & SERVICES online.
Now, providing this expertise to peers and counter parts around the world on your own web site, by showing them how to most efficiently use and deal with these WIDGETS DATABASES & SERVICES and how to set up a global WIDGETS UNIT within any given organization (as you've done it in your company) can be a very intruiging concept.
Especially because of massiv positive feedback from peers and colleagues who have ALWAYS waited for a site like this.
But how to spread the word now when the WIDGETS DATABASES & SERVICES landscape is PACKED with literally MILLIONS of huuuuge WIDGETS DATABASES & SERVICES sites and any possible keyword combo is running there and on top this is NOT a webmasters or online related or highly popular discipline, so there is nobody who would ever link to you.
The Y! and some other directory links ain't cuttin' it, so WHAT TO DO?!?!
There are many ways to work for a link. Sometimes you give something away, other times you literally do a job in exchange for a link. And it doesn't have to be a job related to what you're doing.
Especially because of massiv positive feedback from peers and colleagues who have ALWAYS waited for a site like this.
...so there is nobody who would ever link to you.
If the first is true the second must be false.
First: work the 'peers and collegues' - these days some must have their own sites or blogs.
Second: get referral (peers and collegues) access to their company sites admin/webmaster - research linking policies to hone targeting - valuable content is a scarce resource and many of these guys are looking to link out.
Third: write content on some controversal topics within your niche and bait the media.
Fourth: solicit articles from peers and collegues - it is very likely their company sites will link to these. Corporations and especially educational institutions love to show their staff publish outside the organisation.
From experience these work, to varying degrees, in every niche. The links start slow but can build to a torrent - the natuaral G-way ;-)
And it is so very satisfying to climb over the SERP leviathans.
Best wishes.
Since the site supports a management function in rather traditional disciplines in large corporations (smaller companies do not entertain this function to a significant extend) it is kind of hard.
Managers tend to be busy with their jobs 24/7 and hardly run any websites or blogs themselves, and I strongly doubt that GE, Ford or Bank of America would link from their sites to mine. And the services and sites described at my site would never link back to me, way too traditional and serious.
Working for links is a great idea but there is one reason why I am hardly able to spend any time for this: being a manager in that function myself with a 80 hour weekly workload it is not a surprise I run the only advice site on the topic.
Controversial topics might offer some potential but then again: I pretty much run the only exchange platform for this area that attracts regular visitors.
One fact I can be very happy about is the stickiness, whenever someone gets to know the site they tend to stick, my autoresponder (weekly) just doesn't get cancelled at all and the few visitors I was able to promote to (very manual and ineffective process though) come back frequently.
So, I will still try with all methods but there are still the 73mio pages G finds on my major keyword combo and similar and I won't articially boost links through unrelated sites and blogs.
Give away a useful product or gadget
For instance, you can create and give away a related software program or an add-in. Please, that's an example meant to inspire you to think of more and more relevant ideas- don't stop at software and don't say it's not for you. Contemplate the method itself. Contemplate how it can be made to work for you outside of software but inside of your industry.
Reviews
Review products and encourage the reviewed parties to link back to your review. But contact their marketing department first and work with them to obtain a review copy of the product and for any documentation/white papers they want to contribute.
