Question on Subpage Backlinks?

[imgllc]

Hello All,
I am very confused on this backlink issue and would appreciate some help.
Using a keyword on google I see www.domain.com at the 2nd position. When I click the listing it takes me to the following link: www.domain.com/file/anotherpage.php.
According to Google this link has No PageRank and No Backlinks. But the following link: www.domain.com has 64 backlinks.

My questions are as follows:
1) How can a site rank #2 with no Pagerank or Backlinks on the sub page displayed?
2) Do you only need backlinks to the home page or to both Home and Sub pages?

I run many sites currently in PPC and I am looking to expand into Natural Search Marketing. But this whole backlink issue has me baffled.
I would appreciate advice or suggestions you all can give.
Thanks
Glen

[edited by: sugarrae at 12:23 pm (utc) on Oct. 6, 2006]
[edit reason] removed specifics [/edit]

[Quadrille]

You cannot rely on google to tell you the number of backlinks.

Serps position is linked to on-page optimization, as well as backlinks.

It is unfair (and impossible) to give useful comments on 'third party sites', as we simply do not know what measures they have taken to maximize their position; all is very often not as simple as it looks, and there's way too much unknown to make any judgement.

Sorry, but that's the way it is.

[sugarrae]

First, don't use Google to check backlinks to a site - use Yahoo. They show you a lot more.

Second, it sounds like this page may be simply doing a redirect to an inner page as the lander in their CMS system. Check the server headers (do a search on google for server headers if you don't know what they are) of domain.com and see if there is a redirect in place.

[Valleycommando]

A million answers as so many variables.
Check the age of the competing domain, and the Alexa rank. A trusted site that is botted daily will have an optomised page thrown up almost instantly.
If also may be a presell page, but generally that would mean some serious relevant PR thrown as a deep link to that URL using anchor at both ends.In which case it is no accident. Spam we call it.
Check MSN for backlinks not Yahoo, as it generally shows quicker, but they are less stable, since if it is a paid link, they may have only bought it for a month.

[charlesgan]

see domanin.com as the entrance door. SE will look at this PR first. then find the best page to display for u. for sure, the domain.com and the displayed page must have relevancy, and keywords.

often we see... google display result in 2 row.
--------------
domain.com
domain.com/page1.asp

--------------

google spider & indexing service is very slow. the PR snapshoot will only refresh every 3 months. there is possibility the page pr not as updated to data center.

the bottom line, get as many backlink to your main site.