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My questions are as follows:
1) How can a site rank #2 with no Pagerank or Backlinks on the sub page displayed?
2) Do you only need backlinks to the home page or to both Home and Sub pages?
I run many sites currently in PPC and I am looking to expand into Natural Search Marketing. But this whole backlink issue has me baffled.
I would appreciate advice or suggestions you all can give.
[edited by: sugarrae at 12:23 pm (utc) on Oct. 6, 2006]
[edit reason] removed specifics [/edit]
Serps position is linked to on-page optimization, as well as backlinks.
It is unfair (and impossible) to give useful comments on 'third party sites', as we simply do not know what measures they have taken to maximize their position; all is very often not as simple as it looks, and there's way too much unknown to make any judgement.
Sorry, but that's the way it is.
Second, it sounds like this page may be simply doing a redirect to an inner page as the lander in their CMS system. Check the server headers (do a search on google for server headers if you don't know what they are) of domain.com and see if there is a redirect in place.
often we see... google display result in 2 row.
google spider & indexing service is very slow. the PR snapshoot will only refresh every 3 months. there is possibility the page pr not as updated to data center.
the bottom line, get as many backlink to your main site.