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Link Exchanging Methodology

How to strategize link building

         

adeelshahid

6:58 am on Mar 5, 2006 (gmt 0)

10+ Year Member



Hello Friends,

I am quite new to seo and need a bit of your help. I have a decent site i was going to start my link building campaign involving mostly of reciprocal link bulding.

I was thinking it to ways a link exchange link at bottom showing all reciprocal links.

OR

A web directory link at bottom showing a directory where i can have reciprocal link exchanges.

So which one is the better way of doing it and is there any other better way, i would be gald to know about it.

Thank You,
Webmaster World Rulez

sugarrae

1:20 pm on Mar 5, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I would definately go with the regular links page over a directory if someone had a gun to my head. Of course, that is because I'm biased as I won't exchange with sitesw with directories... it is just to easy to accidentially end up with a link farm using one of those. Plus, the value from them is crap, IMHO. That said, I usually don't care for links pages as well. I've been trying various methods of working recip links into the site. Just fiddle around and see what you can come up with that works for your comfort level.

adeelshahid

1:28 pm on Mar 5, 2006 (gmt 0)

10+ Year Member



First of all thank you for your reply sugarrae.

You are right there we can mix links up with the content in the pages that way its more specific and better.

Thankyou very much once again.

Rani

7:56 pm on Mar 5, 2006 (gmt 0)

10+ Year Member



Plus, the value from them is crap

Can you back this statement with scientific evidence?

adeelshahid

8:04 pm on Mar 5, 2006 (gmt 0)

10+ Year Member



Plus, the value from them is crap

Can you back this statement with scientific evidence?

If possible i would be gald to know of any mathematical evidence about it.

sugarrae

10:53 pm on Mar 5, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>Can you back this statement with scientific evidence?

If you'll notice, at the end of that statement, there was a comma followed by IMHO which stands for "in my honest opinion". I've done several tests on linking patterns over the years and have found little value in those links (if you'd like to know exact results, you'll need to spend time doing your own testing). It only takes common sense and listening to a few SE reps speaking on the subject of links to realize one of those things doesn't carry much weight though.

That said, I've seen some with a combination of bad ass customization (so that the program is almost unrecognizable and not using them same url structures, etc) and people using them for VERY tight themes at times where I could say it wasn't a "crap directory", but those seem to be the exception and not the rule. But, that is my opinion - and was stated as such.

You can always run your own tests and come up with your own opinions. I highly recommend that everyone does that with *any* SEO or marketing method they plan to use.

Rani

6:15 am on Mar 6, 2006 (gmt 0)

10+ Year Member



>>>times where I could say it wasn't a "crap directory"

Some link directories are not crap - i know.

Some people have no choice but to build a link directory.They have not the time nor the resources to develop unique content for a website.Most of these people are professional SEO's.Developping unique content
for a website requires hiring a full time writer/researcher.A link directory sometimes seems to be much simpler and cheaper.Add to that the fact that it seems to work for many people.

How then,do i go about creating a "bad ass" fully optimized link directory?
Sorry,i don't have the time nor the patience to do years of testing.

Is this still on topic?

CainIV

6:52 am on Mar 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It only takes common sense and listening to a few SE reps speaking on the subject of links to realize one of those things doesn't carry much weight though.

Listening to other seo reps on what you should and should not do when in control of an seo budget for any site can lead to disaster.

The only criteria you can really use to deduce the effectiveness of link directories is to set up a control test in a non competitive genre. Even then it is difficult to control the results.

I have heard many SEO's talk about link directories, and many emails have come my way from so-called seo experts stating directories are useless to seo. I tend to disagree, as each directory is unique.

However, I will state few things you can do to help quality in your linking should you choose to link with these directories:

Check sites backlinks for listed sites to see the backlink is recorded.

Check to see the path to the page where your site is on is within two clicks from home.

Make sure there is no scripting preventing the link value.

Try and get your link placed only on a completely relevant page with a relevant page title.

Consider not linking when the number of links exceeds 30, as the value for your link from a visitor standpoint is decreased.

I choose to do about 1/3 reciprocal linking, 1/3 article (content) based links, and some paid directory links.

Hope this helps

sugarrae

1:48 pm on Mar 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>How then,do i go about creating a "bad ass" fully optimized link directory?

The same way you would go about customizing a blog or CMS... taking what is useful and killing what isn't, changing the wording to be unique to your site, putting it in a unique design, changing the URL structure, customizing the titles, page descriptions, anchors - taking the base program and modifying it for your site so that if someone else stumbled upon it, they would think it was a custom piece and not an out of the box.

>>>Listening to other seo reps on what you should and should not do when in control of an seo budget for any site can lead to disaster.

Which is why I test *any* SEO method I hear from other SEO's before deciding whether or not to put stock in it. I said "SE" reps... aka search engine representatives. They serve on a lot of conference panels and the topics of links comes up a lot during them. There was no "O" after the "SE". :-)