Forum Moderators: martinibuster
My daughter just built her own site but nobody links to her site so it is not indexed in any search engines. She gets zero traffic.
You want to obtain links from sites that would have an interest in what type of information (or product or service) that is being offered on your daughter's site. So think about demographics... if the site for example provides information that would be of interest to kids aged 6-13, look at what other types of sites children visit in the same age range. You might even talk to kids within the target age range who use the Internet and find out what types of sites they visit.
Once you determine what types of sites people might visit that would also have an interest in the information or service being offered on your daughters site, use the search engines to locate sites that share the same target demographic. Look for sites that list exit resources or what is traditionally known as a "links page". Many sites with links pages will link back to your site if you link to theirs (a reciprocal link). Reciprocal linking is an acceptable way to share or exchange traffic with other relevant sites. Just make sure any sites you link to or obtain links from would be interested in the information available on your daughter's site.
There are other methods for obtaining links such as buying links or participating in pay per click networks, or joining trade associations that link back to the site.
Without knowing more about your daughter's site, suggesting a more specific example that would be useful to you is difficult. If you can provide a bit more information about the website you are wanting to obtain links for, and if the site is informational or if there is a product or service for sale on the site, we might be able to give you some better examples that would be useful for your specific site.
Assuming it's a site that appropriate for any of their K&T cats, it would be a productive exercise for your lass to find the most suitable category and submit, then move on to other possibilities.
That's not the only available avenue for your lass, but it is one available avenue.
suggesting a more specific example that would be useful
No specifics please. We don't want to get into site reviews/site clinics. ;)
What you need is a jumping off point. Start in the ODP with a relevant top level category to find related sites. In your case the top level section is Kids and Teens. Once you find an appropriate site in the ODP category, this will be your hub for finding more sites. Check who it's reciprocating with and try to obtain a relationsip with those, as well as the original ODP-listed hub site.
From there, branch out by checking the backlinks of the ODP listed hub site and try to obtain links from those sources. There should be one way inbound links, meaning these are links you don't have to reciprocate with.
From there revisit the hub site's link partners and do a backlink search for any one-way and reciprocated links.
That's enough to keep you busy for awhile. Once you finish with that one, go down the list on the ODP and repeat.
For a jumping off point you can also try doing a search on Ask Jeeves or Yahoo Search and use the above methodology. All you need is a jumping off point, and there are so many of them out there. It's pretty much the same methodology whether you're in kids or selling polka dot widgets.
;)