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Google analytics incoominglinks with utm source and pagerank

         

helohelo

12:56 pm on Sep 1, 2006 (gmt 0)

10+ Year Member



when i set up an inbound link to my site wut the parameters:

[widgets.com?utm_source=link1&utm_medium=paid-link&utm_campaign=get-more...]

does this link count for PR to [widgets.com....] With other words, does Google see the linked URL as URLhttp://www.widgets.com or as URL [widgets.com?utm_source=link1&utm_medium=paid-link&utm_campaign=get-more...]

Where:
Campaign Source (utm_source)
Required. Use utm_source to identify a search engine, newsletter name, or other source.
Example: utm_source=google

Campaign Medium (utm_medium)
Required. Use utm_medium to identify a medium such as email or cost-per- click.
Example: utm_medium=cpc

Campaign Term (utm_term)
Used for paid search. Use utm_term to note the keywords for this ad.
Example: utm_term=running+shoes

Campaign Content (utm_content)
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Examples: utm_content=logolink or utm_content=textlink

Campaign Name (utm_campaign)
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale

example:

jakegotmail

8:32 pm on Sep 1, 2006 (gmt 0)

10+ Year Member



great question. im curious as well :)

tedster

12:15 am on Sep 2, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They are different urls, and the links with the query strings will not directly feed PR or backlink influence to the "bare" domain name. In fact, even if you have a link to example.com/index.htm, that will not directly help to build up PR for example.com.

Technically, different query strings can be handled on the server side to generate completely different pages. So two "different" urls must be treated differently in the algorithm, even though the diffrerence only starts at the "?" and in your case, lead to identical content for the end user.

You can use a 301 redirect to remove the incoming query strings -- that should get the desired results. Just be sure that you are logging the redirect events in a way that you can see the analysis.

helohelo

3:08 pm on Sep 3, 2006 (gmt 0)

10+ Year Member



Thank you for your good calrification. I was also thinking this way.

<quote>Just be sure that you are logging the redirect events in a way that you can see the analysis. </quote>
Any idea about this too?
Will Google Analytics count the parameters after the? to detect the source/medium/campaign with a 301 redirect?

goubarev

10:13 pm on Sep 4, 2006 (gmt 0)

10+ Year Member



They are different URLs
A good example is on one of my dynamic sites:

http://example.com/search.php?var=1&var=2
(gets PR5 - with many links pointing to it)

http://example.com/search.php?var=3&var=4
(gets PR2 - with less links pointing to it)

Both URL lead to the same script: search.php - but when passing different vars to it - it generates different pages.

So if you have many links coming to the dynamic URL, in this example, the http://example.com/ does not get the PR benefit directly, but rather inderectly. Because you most likely have a link from your dynamic page back to your home page (if not, add one). When dynamic page gets PR it'll pass some of it to the home page.

In fact, in my opinion, it important to have many links to inner pages - I mean, if somebody wants to link to your site, and there is an option of linking to the specific inner page (even dynamic) or linking to the home page - in some cases it is more beneficial to link to inner page.