Forum Moderators: martinibuster
We have always pointed backlinks to our product pages which are the ones we want to rank in the SERPS and to be the landing pages.
However, we recently spent a fortune and hired an SEO who created an entire CMS article section on our site. He advised us to point all backlinks to the article section, hence driving weight through the hierarchy and back up to the corresponding product pages.
I was under the impression that even though we were pointing backlinks to somewhere which we DIDNT want to be the landing page, that eventually the engines would realise that the hierarchy pointed upwards and would eventually actually rank the product page.
What is the theory behind this?
does it make any sense?
The crap thing is that instead of getting better, our rankings have actually gotten worse in Google.
We have always been ranked highly in Google and other engines, but for our main competitive terms, we are still aspiring to page one. We got so close a few months ago, when simply acquiring backlins to the product pages, but since this new strategy began (which we did in order to IMPROVE rankings) we have dropped. This is highly frustrating, as we spent a fortune on this SEO guy and months have now gone by.
We have subsequently fired the guy and we are now doing our own SEO again.
Our strategy for acquiring links is as follows:
We offer to write content for other health sites (an article on the topic of their choice). We then write the article and have one paragraph tying in one of our conditions (in an unbiased way) with a link containing good anchortext pointing to our site.
This way we are ensuring we
A) Acquire backlinks from sites and specifically pages with good content and not a bunch of outgoing links (.ie. over filled resource pages).
B) Do not waste our content on other sites, but rather write content for them, and have a brief paragraph joining the subject in with ours and a link.
(we write articles for our own site too, to put OUR own content to good use)
So is this a good strategy for acquiring backlinks?
We are getting about 1 per day (we have 4 people working on this).
Are there other strategies for acquiring good backlinks?
We presumed the old school way does not work anymore?
Thanks in advance for your help!
Also, look at your competitors and the amount of content they offer on their own site - ranking is not only based on links, and with four people working for your linkbuilding only, I would be suspicious that there is something beyond the link-side of the business causing trouble.
