What makes a relevant link

[tigger]

I'm looking at building the LP up for a new site and getting true on theme good links is going to be hard due to the spammy & naff sites within this sector - so I'm considering other partners but I'm trying to find out what makes a relevant link?

Is it that a link only has true value to a site if 100% on theme so if your selling Blue Widgets the link has to be from another Blue Widgets site/page or could a link have any value if from just a widgets site? where widgets would be the main single keyword?

Hope I've explained myself - dam widgets LOL

[jdancing]

Don't worry so much about spot on relavance. Just keep things in the general ballpark or you will miss out on some great link opportunities.

[Quadrille]

There's a simple test that works 100%

Is the proposed link going to be useful for your visitors?

If so, no problem. But if your site is about interstellar travel, try not to convince yourself that a shirt-selling-site is useful "because everyone wears shirts" ;)

[jdancing]

Fortunately there is no way for google to tell if a link is useful to your visitors or not(no matter what they say). As with most stuff with SEO, just don't over do it.

[jaffstar]

There are many sites who throw relevance out the window and who are ranking tops. I used to think relevance was key, and I used to ask the question until finding the competition are all doing what you should not be.