Link "bait" Kosher?

[glengara]

If I can come up with some specific reason for people to link to me, am I breaking any SE linking guideline?

[graywolf]

I believe Matt Cutts has posted on his blog that link bait was ok, while not an official SE endorsement, it's about as close as you can get.

[glengara]

Thanks for that Graywolf, can you remember if it was in an actual blogpost or in a comment in one?

[martinibuster]

It was an entire blog post [mattcutts.com].

Essentially, link bait is a new phrase for the old technique of getting people to link to you for a reason. There are many variations of it, from the subtle to the outrageous. In itself, I can't see any reason why it would be considered negatively from a search engine point of view

[glengara]

Pure gold, MB... ;-)

[glengara]

And I didn't just mean the link....

[phantombookman]

link bait is a new phrase for the old technique

Thanks for being clear Martin!
I'm getting bored of hearing about this 'new' idea, I've been doing it for years, so have millions of others, it's nothing new!