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Bought a new site that has been abandoned...

...how to go about links?

         

alphacooler

3:22 am on Jul 18, 2005 (gmt 0)

10+ Year Member



I just purchased a new site that had not been updated in 1 year. It has a DMOZ listing which accounts for most of the links to the site.

My purpose with this new site is NOT to get into the SERPs for the main page, but to rank for individual directories which I will be adding(i.e. example.com/site1 /site2 etc.)

So my question is this:

When I add new directories and SEO them how should I go about the link building in order to not trigger any "unnatural growth" filter that the big engines seem to be implementing nowadays?

The site hasn't gained a link in a long time, thus I am afraid that if I all of a sudden add a lot of new pages and build links for them (even at a slow pace) the site will trigger some penalty.

Anyone have any thoughts on this?

Much appreciated.

Adversity Sure Fire

5:21 am on Jul 18, 2005 (gmt 0)

10+ Year Member



You can go for 5-6 links per week...

cellularnews

12:01 pm on Jul 18, 2005 (gmt 0)

10+ Year Member



can you substantate that claim?

neuron

5:34 pm on Jul 18, 2005 (gmt 0)

10+ Year Member



The site hasn't gained a link in a long time, thus I am afraid that if I all of a sudden add a lot of new pages and build links for them (even at a slow pace) the site will trigger some penalty.

Anyone have any thoughts on this?


yeah, some thoughts.

the internet seems to me to be doubling in size every year and a half or so. In 3 years it'll be 4 times as big as it is now, and perhaps 50% of the most popular sites then have not even been lauched yet. any site that is going to rise to the top in that time is going to have to get a lot of links. the only way I know of to compete in an area like that is get as many links as possible at a sustainable rate.

If my top competitor has 2000 links today, then to compete head to head with him 3 years from now, I will probably need 8000 links, and if I want to trounce him, then I should probably get 16,000. (This math presupposes that the links would be IP & anchor text statistically similar to those of your competitor.) And if the link degradation is 50% over 3 years, then I need to establish 32,000 links to have half that many 3 years from now, twice what I am expecting the competitor to have. 32,000 links in 3 years is nearly 1000 links per month, and it's right at 30 new links per day, day in day out, for the next 3 years.

to me, "getting links too fast" means that I got links at a rate I could not sustain. If I got 50 links per day for 50 days, but after that I only got 3 links per day, then over time my rate of acquisition would fall, it would mean my site is not as important today as it was when I was getting 50 links per day, so my ranking would be adjusted. "penalization" indicates direction of ranking adjustment, not being singled-out for retaliation by some omnipotent SE.

if, however, I started with 3 links per day, and then went to 5 links per day, and then to 8 links per day, and then continued to increase my rate of link acquisition, it would seem as if my site was becoming more and more important as time goes by.

To be #1 there is no excuse, and no penalty. To be mediocre any excuse will do, and any penalty will do too.

Dpeper

5:40 pm on Jul 18, 2005 (gmt 0)

10+ Year Member



I think there could be something to the rate of links, it would definetly indicate authority decline of some kind if you fell from getting 50 a day to 3. I wonder if this is being used? Any buddy up for testing this out with me?

alphacooler

6:17 pm on Jul 18, 2005 (gmt 0)

10+ Year Member



neuron,

I do agree with some basic reasoning in your post. I think the "velocity" of link procurement is important. For example...increasing from 3 to 8 a day rather than 8 to 3. BUT I absolutely think the fact that this site hasn't had any new links for a long time and now is going to be getting a good number for multiple pages could be a problem. I am afraid even a small number will look "artificial". But in reality I don't have any other options. Thoughts?

graywolf

9:54 pm on Jul 18, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Try to get an idea of how many links you have now. Try not to double them between PR cycles.

alphacooler

10:20 pm on Jul 18, 2005 (gmt 0)

10+ Year Member



What is a normal PR cycle...3 or 4 months? Keep in mind here--The main site has maybe 300-400, mostly via DMOZ, but I am not trying to get the front page to rank in the SERPS...I am going to be adding new sub directories and doing link campaigns on them.

graywolf

10:21 pm on Jul 18, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



added, don't add them all in one day/week/month spread them out between the PR cycles.