Forum Moderators: martinibuster
I suppose the first one represents the more important links that Google is weighting more heavily in its formula and that the other one represents every link that they have (decent or worthless). I wonder if there has been discussion on this point before.
link:www.example.com
does an actual backlink check where as
link: www.example.com
does a search for pages containing the terms "link" and "www.example.com" not an actual backlink check.
Often the the second will return pages that do link back, but only if they display the actual url on the page.