Forum Moderators: martinibuster
I am spending quality time building up some reciprical links for my site and am using the same keywords/keyword phrases for the reciprical link title and description as I am for my site title and description (and html header tags etc). The problem is that when I type in my keywprd phrase into google i come up 8th in the list but a couple of sites I have reciprical links with appear higher in the list as they contain my keyword phrase in the link description.
How can I get around this? Is the importance of reciprical links based just on the actual link to the site domain? If this is the case I could amend my reciprical link title/description so that it doesn't contain my keywords. Or, do the title and description of reciprical links play an important part?
Am really fed up putting in my keyword phrase in google and seeing results with descriptions of my site many places above my own.
Your thoughts are much appreciated.
Dayo
How can I get around this? Is the importance of reciprical links based just on the actual link to the site domain? If this is the case I could amend my reciprical link title/description so that it doesn't contain my keywords. Or, do the title and description of reciprical links play an important part?
The sites that rank above you for your keyterms because they are using them as anchor text to link to you probably means 1) these sights have significantly more inbound links to them than you have to your own site 2) their link pages which contain your keyterms probably have higher PR than your home page (just a guess). There's not really any way around this. You have to go through it. Just keep getting links with those keyterms and eventually you will outrank these other sights for the terms. You may not need as many inbound links as these other sites to outrank them for your own keyterms, but you will probably need to be within an order of magnitude of them.
Also, if there are variations on your keyterms, you should try to get some variation in the anchors and descriptions of the links to you, to create a rounder semantic topology, a less spikey count of a singular key phrase.
